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Google: Patents


  • Latest

Google patent application reveals hints to E-A-T and categorizing health sites

Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL...

Barry Schwartz | Feb 24, 2020 at 9:44 am ET

The 2019 search engine patents you need to know about

Bill Slawski of Go Fish Digital shared which patents topped his list this...

George Nguyen | Dec 24, 2019 at 12:23 pm ET

Ask the SMXperts — Schema & Structured Data, JavaScript

Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...

Debra Mastaler | Jul 6, 2018 at 3:51 pm ET

 

Google patent on related entities and what it means for SEO

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of...

Dave Davies | Apr 5, 2018 at 1:00 pm ET

Patent 2 of 2: How Google learns to guide purchasing decisions

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone...

Dave Davies | Apr 18, 2017 at 12:25 pm ET

Patent 1 of 2: How Google learns to influence and control users

Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence...

Dave Davies | Apr 11, 2017 at 12:00 pm ET

Newly-granted Google patent sheds light on how the search engine sees entities

Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions....

Dave Davies | Jan 13, 2017 at 10:50 am ET

Exploring a newly granted Google patent around social signals

Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social...

Dave Davies | Oct 7, 2016 at 11:41 am ET

3 Google Patents You Need To Know About In 2016

Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your...

Pratik Dholakiya | Nov 25, 2015 at 10:46 am ET

How Trust & Unique Identification Impact Semantic Search

Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying...

Barbara Starr | Nov 25, 2015 at 10:04 am ET

Google Patent Search Upgrade Adds Prior Art & Scholar Results

Google makes it easier for users to find patents with the new Patent Search. Mostly because of Google's efforts behind the PTO’s Patent...

Barry Schwartz | Jul 16, 2015 at 9:45 am ET

Google Researching AI Technology That Counts Calories By Analyzing A Photo Of Your Food

Google researcher Kevin Murphy said new Im2Calorie technology analyzes the depths of pixels in a food image to identify its shape and...

Amy Gesenhues | Jun 3, 2015 at 12:27 pm ET

Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on...

Barbara Starr | May 29, 2015 at 10:30 am ET

TV Rank: Google Gets Patent On Using What You’re Watching To Influence Search Results

Google uses a variety of signals to determine how to rank search results, such examining linking patterns on the web, an individual’s...

Barry Schwartz | Sep 17, 2014 at 9:23 am ET

Google Granted Patent For Panda Algorithm

Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011....

Barry Schwartz | Mar 25, 2014 at 2:00 pm ET

Google May Be Forced To Pay $1 Billion To Patent Troll

A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and...

Greg Sterling | Jan 29, 2014 at 9:43 am ET

Google Patent Search Expands To China, Germany, Canada & WIPO

Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an...

Barry Schwartz | Sep 17, 2013 at 10:32 am ET

Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products

Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern...

Amy Gesenhues | May 14, 2013 at 11:44 am ET

Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links

A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The patent was filed on August 25,...

Barry Schwartz | Mar 5, 2013 at 3:07 pm ET

Patent: How Google May Trick Search Spammers

The SEO community has been buzzing about a newly discovered Google Patent document named Ranking documents. The patent describes how Google may...

Barry Schwartz | Aug 28, 2012 at 10:10 am ET
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