Google: Personalized Search
Google admits it’s using very limited personalization in search results
Outside of a searcher's location or immediate context from a prior search, Google doesn't personalize the search...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
The battleground of entities & reviews
How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave...
The silent revolution of search
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...
Google Updates User Ads Settings When Signed In Or Out
How to manage your ad settings on...
Google Brings More “Now” To Search With New Quick Answers
Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers”...
Google Consolidates Ad Preferences Managers, Now Called Google Ads Settings
Google has been rolling out updates to its Ads Preferences Manager, where users can adjust their account settings for personalized ad delivery,...
Google Expands Gmail In Search Results With My Orders, My Events & My Reservations
In August, Google introduced a field test that brings Gmail content in your search results. So if you searched for [my flights] and you had a...
Goodbye Google Custom Home Pages With Personal Backgrounds
Over two years ago, Google enabled users to customize the Google home page with their own image or graphics from a library of images. But now...
Of “Magic Keywords” & Flavors Of Personalized Search At Google
When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you...
Why Google “Personalizes” Results Based On Obama Searches But Not Romney
Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized...
Google Widens Gmail Search Field Trial, Includes Google Drive In Search Results
Here’s another small step in Google’s effort to centralize your Google search activity: The company is expanding a field trial to...
DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results
DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn...
Up Close: Gmail In Google Search Results Field Trial
Google released a “field trial” today allowing people who enroll to do Google searches and get information from their Gmail messages...
Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search
Google’s taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels...
Video: Google’s Susan Wojcicki Keynotes SMX West 2012
Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with...
Survey Paradox: People Like Google But Not What It’s Doing
Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey...
Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion
Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view...
Google’s Results Get More Personal With “Search Plus Your World”
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins...
SMX East Keynote: A Conversation With Eli Pariser
Good morning! Welcome to day two of our SMX East Conference in New York City. We’re beginning today with a keynote conversation with Eli...
