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Google: Personalized Search


  • Latest

Google admits it’s using very limited personalization in search results

Outside of a searcher's location or immediate context from a prior search, Google doesn't personalize the search...

Barry Schwartz | Sep 17, 2018 at 1:01 pm ET

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

Sponsored Content: SEO PowerSuite | Nov 14, 2017 at 7:30 am ET

The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave...

Dave Davies | May 31, 2017 at 9:55 am ET

 

The silent revolution of search

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...

Sponsored Content: LiveRamp | May 24, 2017 at 7:30 am ET

Google Updates User Ads Settings When Signed In Or Out

How to manage your ad settings on...

Ginny Marvin | Aug 6, 2015 at 3:50 pm ET

Google Brings More “Now” To Search With New Quick Answers

Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers”...

Greg Sterling | Aug 14, 2013 at 2:02 pm ET

Google Consolidates Ad Preferences Managers, Now Called Google Ads Settings

Google has been rolling out updates to its Ads Preferences Manager, where users can adjust their account settings for personalized ad delivery,...

Ginny Marvin | Apr 11, 2013 at 6:40 pm ET

Google Expands Gmail In Search Results With My Orders, My Events & My Reservations

In August, Google introduced a field test that brings Gmail content in your search results. So if you searched for [my flights] and you had a...

Barry Schwartz | Dec 21, 2012 at 12:40 pm ET

Goodbye Google Custom Home Pages With Personal Backgrounds

Over two years ago, Google enabled users to customize the Google home page with their own image or graphics from a library of images. But now...

Barry Schwartz | Nov 12, 2012 at 11:34 am ET

Of “Magic Keywords” & Flavors Of Personalized Search At Google

When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you...

Danny Sullivan | Nov 9, 2012 at 2:10 pm ET

Why Google “Personalizes” Results Based On Obama Searches But Not Romney

Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized...

Danny Sullivan | Nov 5, 2012 at 11:46 am ET

Google Widens Gmail Search Field Trial, Includes Google Drive In Search Results

Here’s another small step in Google’s effort to centralize your Google search activity: The company is expanding a field trial to...

Matt McGee | Oct 15, 2012 at 7:50 pm ET

DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results

DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn...

Matt McGee | Oct 15, 2012 at 3:29 pm ET

Up Close: Gmail In Google Search Results Field Trial

Google released a “field trial” today allowing people who enroll to do Google searches and get information from their Gmail messages...

Danny Sullivan | Aug 8, 2012 at 7:33 pm ET

Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search

Google’s taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels...

Danny Sullivan | Apr 7, 2012 at 9:00 am ET

Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with...

Matt McGee | Mar 17, 2012 at 9:34 am ET

Survey Paradox: People Like Google But Not What It’s Doing

Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey...

Greg Sterling | Mar 12, 2012 at 10:06 am ET

Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view...

Danny Sullivan | Mar 9, 2012 at 10:00 am ET

Google’s Results Get More Personal With “Search Plus Your World”

Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins...

Danny Sullivan | Jan 10, 2012 at 9:30 am ET

SMX East Keynote: A Conversation With Eli Pariser

Good morning! Welcome to day two of our SMX East Conference in New York City. We’re beginning today with a keynote conversation with Eli...

Matt McGee | Sep 14, 2011 at 8:54 am ET
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