Google: Google Posts

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What Is Google Posts?

Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names.

Google Posts isn’t the official name of this service. Google hasn’t given it one. In lieu of that, Search Engine Land calls it Google Posts based on language Google itself uses on the Google Post home page. That page does say “Posts by Google,” but only in the title tag, not in the page’s body copy.

Google Posts were first launched in January 2016 for US presidential candidates to use, with the posts appearing in a card-like format that Search Engine Land has dubbed “Candidate Cards.”

In March 2016, Google Posts were extended for use by businesses, again with a card-like format showing at the top of search results. These “Business Cards,” as Search Engine Land calls them, were only offered to a tiny number of local businesses.

In March 2017, Google opened the program to movies, museums, sports teams and leagues in the US and Brazil. Musicians in Brazil were also invited to participate.

There’s no way to access actual Google Posts from the Google Posts home page. These only appear within search results, when triggered by searching by name for people and businesses approved to use the system. There’s also no way to see all the posts that a particular person or business has posted. Posts might also disappear over time, as has been the case with US presidential candidates.

For more about Google Posts, see our past coverage below.