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Google: Google Posts


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What Is Google Posts?

Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names.

Google Posts isn’t the official name of this service. Google hasn’t given it one. In lieu of that, Search Engine Land calls it Google Posts based on language Google itself uses on the Google Post home page. That page does say “Posts by Google,” but only in the title tag, not in the page’s body copy.

Google Posts were first launched in January 2016 for US presidential candidates to use, with the posts appearing in a card-like format that Search Engine Land has dubbed “Candidate Cards.”

In March 2016, Google Posts were extended for use by businesses, again with a card-like format showing at the top of search results. These “Business Cards,” as Search Engine Land calls them, were only offered to a tiny number of local businesses.

In March 2017, Google opened the program to movies, museums, sports teams and leagues in the US and Brazil. Musicians in Brazil were also invited to participate.

There’s no way to access actual Google Posts from the Google Posts home page. These only appear within search results, when triggered by searching by name for people and businesses approved to use the system. There’s also no way to see all the posts that a particular person or business has posted. Posts might also disappear over time, as has been the case with US presidential candidates.

For more about Google Posts, see our past coverage below.

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Greg Sterling | Dec 1, 2020 at 3:38 pm ET

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Greg Sterling | Apr 17, 2020 at 9:28 am ET

Google Posts, ‘temporarily disabled,’ now back

Marketers had been having trouble with Posts over the past two weeks....

Greg Sterling | Mar 30, 2020 at 5:29 pm ET

 

Google resolves rejected Posts problem

New Posts will publish after "fix;" rejected Posts to go live this week....

Greg Sterling | Feb 11, 2020 at 9:14 am ET

Google Posts being rejected because of non-compliance with image guidelines

Google is apparently seeking to upgrade the quality of images in Posts....

Greg Sterling | Feb 7, 2020 at 10:56 am ET

4 Things to know about Google posts in the 3-pack and local finder

We have not found content used in the Google Post has any impact on ranking so, focus on keywords you're already ranking for to boost...

Joy Hawkins | Sep 27, 2019 at 8:00 am ET

Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO

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Barry Schwartz | Aug 21, 2019 at 8:51 am ET

Google Posts can now highlight customer testimonials in some countries

Let your customers highlight your business with a new form of Google...

Barry Schwartz | Apr 19, 2019 at 9:55 am ET

Google My Business boosts visibility of business offers in Google Posts

A new feature in Google Posts can display up to 10 offers from your...

Barry Schwartz | Mar 4, 2019 at 1:31 pm ET

Google Posts decline in traffic leave many to wonder if strategy is worth the time

After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as...

Joy Hawkins | Dec 17, 2018 at 7:01 am ET

Google Maps ‘Follow’ button gives businesses a new way to connect with users

Users can get updates from businesses in the "For You"...

Amy Gesenhues | Oct 26, 2018 at 9:23 am ET

Google Posts added to local packs for some branded queries

Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local...

Barry Schwartz | Aug 16, 2018 at 3:16 pm ET

Google Post Insights shows you how well your Google Posts are performing

Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google...

Barry Schwartz | Aug 1, 2018 at 9:37 am ET

Google Posts adds ‘call now’ button

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Barry Schwartz | Jul 12, 2018 at 3:20 pm ET

Google Posts adds products and offers

Now you can not only highlight what's new or upcoming events in Google Posts, you can also highlight new products and...

Barry Schwartz | Jun 7, 2018 at 9:09 am ET

Google Posts testing different design and functional treatments in the search results

Have you seen a new look for Google Posts in Google search results? Well, you are not...

Barry Schwartz | Jun 4, 2018 at 9:34 am ET

Google Posts now accepting videos for local businesses

Google Posts gets richer with the ability to upload videos to your...

Barry Schwartz | May 8, 2018 at 12:48 pm ET

Google amplifies musicians in Google search through the Google Posts platform

Google officially launches Google Posts to all musicians who have Knowledge Panel details in...

Barry Schwartz | Mar 8, 2018 at 1:27 pm ET

5 local search tactics your competitors probably aren’t using

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Sherry Bonelli | Dec 11, 2017 at 10:55 am ET

Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search...

Joy Hawkins | Nov 2, 2017 at 10:51 am ET
  • Previous Articles »
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