Google: Google Shopping
Google Shopping is a dedicated shopping search engine from Google. It allows searchers to find products for sale from online merchants, with search results featuring product SKUs, information, prices, stock availability and merchant ratings.
Unlike “regular” Google, only those who pay via PLAs – Product Listing Ads are included within Google Shopping.
Google Shopping results do appear within regular Google searches, whenever Google believes there’s a shopping match. These results are normally shown in a special shopping box integrated into regular results, which also shows a “Sponsored” disclaimer.
Google Shopping Actions vs. Google Shopping: A real-world case study
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel...
More ‘shoppable ads’ coming to Google Images
Google has tested similar units in the past on YouTube and in Q4...
Product card buttons pop up on desktop search
Google Shopping product panel adds for "details", "reviews" and "stores"...
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich...
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance....
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas...
5 Things Google Ads can now do automatically
Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how 'smart' automation works and...
EU: Google shopping search reforms working
EU Commissioner Vestager gave qualified approval to the changes put in place....
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the...
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28. ...
Google tests showing two Shopping ad carousels on mobile
The test features Google's Showcase Shopping ads and traditional product listing ads on one...
Google Shopping Actions: The new cost-per-sale, unified shopping program on Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has changed....
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from...
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20,...