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Google: Google Shopping


Google: Google Shopping

Google Shopping is a dedicated shopping search engine from Google. It allows searchers to find products for sale from online and offline merchants, with search results featuring product SKUs, information, prices, stock availability and merchant ratings.

In April 2020, Google transitioned Shopping to feature both organic product listings and Shopping ads, which come in several forms.

There are multiple types of Shopping ads: Product Listing Ads (PLAs) for single products sold online, Showcase Shopping Ads feature categories of products and Local Inventory Ads for ads sold locally in-store.

Google Shopping ads appear in the main Google search results when Google believes there’s shopping intent. These ads are displayed in a box or carousel in the main results with a “Sponsored” disclaimer.

  • Latest

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

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George Nguyen | Dec 23, 2020 at 10:41 am ET

Google uses augmented reality to let users try on cosmetics

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...

George Nguyen | Dec 17, 2020 at 11:10 am ET

Google’s new holiday gift guide is built to send users to Google Shopping results

The new microsite may help marketers get more exposure for their organic Google Shopping...

George Nguyen | Dec 2, 2020 at 6:00 am ET

 

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this...

Ginny Marvin | Oct 22, 2020 at 9:07 am ET

Google Smart Shopping Campaigns: Everything you need to know to get started

If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation...

Manuel Vilella Salcedo | Oct 12, 2020 at 1:55 pm ET

Fight back against the competition with your Google Shopping Ads this holiday season

Join this live webinar and learn what to expect this holiday...

Digital Marketing Depot | Oct 12, 2020 at 11:34 am ET

Google Shopping now free globally

Initially launched in the U.S. in April, now available worldwide in...

Barry Schwartz | Sep 30, 2020 at 10:29 am ET

Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google...

Barry Schwartz | Sep 22, 2020 at 12:50 pm ET

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the...

George Nguyen | Sep 18, 2020 at 5:01 pm ET

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Responding to changing consumer behavior, Google starts emphasizing BOPIS...

Greg Sterling | Sep 16, 2020 at 6:00 am ET

How to prepare your e-commerce ad strategy for an uncertain Q4

What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...

Sponsored Content: Pacvue | Aug 17, 2020 at 7:30 am ET

Product feed optimization: Here’s more reason to use those attributes

Google is surfacing product attributes such as "Material" in Shopping ads....

Ginny Marvin | Jul 23, 2020 at 12:05 pm ET

Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

This is the second big shake up for Google's commerce efforts this...

Ginny Marvin | Jul 23, 2020 at 10:20 am ET

WSJ: GoogleBot can add products to shopping carts

Make sure to double check those abandoned cart metrics; they may be inflated....

Barry Schwartz | Jul 1, 2020 at 6:41 pm ET

Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google...

Ginny Marvin | Jun 29, 2020 at 10:00 am ET

Youtube brings products to YouTube for action ads

YouTube is continuing to make more ads more...

Ginny Marvin | Jun 18, 2020 at 6:39 pm ET

How to track free Shopping traffic from Surfaces across Google [Video]

Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping...

George Nguyen | Jun 18, 2020 at 12:11 pm ET

The data problem in Google Smart Shopping campaigns [Video]

Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping...

George Nguyen | Jun 17, 2020 at 12:32 pm ET

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click...

George Nguyen | Jun 16, 2020 at 1:00 pm ET

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Walmart brought in more online revenue than eBay in May for the fist time....

Greg Sterling | Jun 15, 2020 at 5:41 pm ET
  • Previous Articles »
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