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Google: Search Customization


  • Latest

Google exec shares 5 steps to SEM success in the age of machine learning

Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather...

Taylor Peterson | Jun 7, 2019 at 8:47 am ET

Search Google by date with new before: and after: search commands

Users can now skip the Tools tab and narrow down results from the search...

George Nguyen | Apr 10, 2019 at 7:05 am ET

Ranking factors session recap from SMX Advanced 2018

If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...

Eric Enge | Jun 18, 2018 at 12:35 pm ET

 

How to determine if you’ve been hit by negative SEO

Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...

Joe Sinkwitz | Jun 14, 2018 at 11:23 am ET

Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...

Paul Shapiro | Jun 13, 2018 at 11:43 am ET

Measuring the quality of popular keyword research tools

Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data...

JR Oakes | Jun 11, 2018 at 6:06 pm ET

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

Sponsored Content: SEO PowerSuite | Nov 14, 2017 at 7:30 am ET

Google Drops Change Location Search Filter From Search Results

Google seems to have dropped yet another search tool/filter, this one for location...

Barry Schwartz | Dec 1, 2015 at 8:40 am ET

How User Intent Will Forever Inform Successful Keyword Strategies

Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you're golden....

Nate Dame | Oct 1, 2014 at 9:57 am ET

Google Goes All-In With “OK, Google” Hands-Free Search

The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all...

Greg Sterling | Jun 27, 2014 at 9:09 am ET

DeepMind Buy Another Google “Moonshot” Of Sorts

Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported...

Greg Sterling | Jan 28, 2014 at 10:36 am ET

Google Finally Discontinues The Blocked Sites Feature

After over a year of the blocked sites feature not working, Google has officially declared they are discontinuing the feature — two months...

Barry Schwartz | Mar 25, 2013 at 9:17 am ET

A Year Later, Google’s Block Sites Feature Remains Blocked

In 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which...

Danny Sullivan | Jan 25, 2013 at 1:11 pm ET

Of “Magic Keywords” & Flavors Of Personalized Search At Google

When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you...

Danny Sullivan | Nov 9, 2012 at 2:10 pm ET

Why Google “Personalizes” Results Based On Obama Searches But Not Romney

Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized...

Danny Sullivan | Nov 5, 2012 at 11:46 am ET

Survey: People Largely Negative About Google’s Personalized Search Results

Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on...

Greg Sterling | Feb 8, 2012 at 1:48 pm ET

Google: Ability To Block Sites From Search Results Will Return, But When?

The ability to block web sites from search results disappeared when Google’s new Search Plus personalized results format launched this...

Barry Schwartz | Jan 13, 2012 at 8:36 am ET

Google Announces Shutter Of Knol, Gears, Search Timeline & More

Google has announced the shutting down of several Google services from the Google Search Timeline to their knowledge site, Knol. Here is a list...

Barry Schwartz | Nov 23, 2011 at 10:21 am ET

Blocking Sites Within Google Goes International

Google announced that the blocking sites feature introduced in the US based results in March this year, is now available internationally....

Barry Schwartz | Sep 13, 2011 at 4:54 pm ET

Google Buys Twitter Sentiment Analyzer fflick To Support “Contextual Discovery”

Google has acquired fflick, according to TechCrunch. The price is reportedly $10 million. Is it a talent acquisition, a tool acquisition or...

Greg Sterling | Jan 25, 2011 at 8:27 am ET
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