Google: Search Customization
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit...
Google exec shares 5 steps to SEM success in the age of machine learning
Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather...
Search Google by date with new before: and after: search commands
Users can now skip the Tools tab and narrow down results from the search...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...
Measuring the quality of popular keyword research tools
Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
Google Drops Change Location Search Filter From Search Results
Google seems to have dropped yet another search tool/filter, this one for location...
How User Intent Will Forever Inform Successful Keyword Strategies
Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you're golden....
Google Goes All-In With “OK, Google” Hands-Free Search
The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all...
DeepMind Buy Another Google “Moonshot” Of Sorts
Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported...
Google Finally Discontinues The Blocked Sites Feature
After over a year of the blocked sites feature not working, Google has officially declared they are discontinuing the feature — two months...
A Year Later, Google’s Block Sites Feature Remains Blocked
In 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which...
Of “Magic Keywords” & Flavors Of Personalized Search At Google
When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you...
Why Google “Personalizes” Results Based On Obama Searches But Not Romney
Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized...
Survey: People Largely Negative About Google’s Personalized Search Results
Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on...
Google: Ability To Block Sites From Search Results Will Return, But When?
The ability to block web sites from search results disappeared when Google’s new Search Plus personalized results format launched this...
Google Announces Shutter Of Knol, Gears, Search Timeline & More
Google has announced the shutting down of several Google services from the Google Search Timeline to their knowledge site, Knol. Here is a list...
Blocking Sites Within Google Goes International
Google announced that the blocking sites feature introduced in the US based results in March this year, is now available internationally....