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Google Shopping

Google Shopping is a service that lets users search for products online and compare prices.

Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).

Google Shopping was formerly known as Google Product Search until taking its current name in 2012.

We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.

Google Shopping

Google Trusted Store badge for merchants with excellent shipping and returns services

Plus, Google releases new Google Merchant Center Insights reports.

Barry Schwartz | Mar 28, 2022 at 9:28 am ET

Google Shopping

Merchant Center can now be linked to Google Analytics 4

You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.

Barry Schwartz | Mar 22, 2022 at 7:16 am ET

Commerce

Shoppers may soon be able to message merchants via Google Shopping

Google is running a messaging pilot program that would enable customers to send messages to your customer service email.

George Nguyen | Feb 24, 2022 at 1:52 pm ET

Commerce

Buy on Google gets rid of order caps and automatic suspensions

The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?

George Nguyen | Feb 24, 2022 at 9:10 am ET

SEO

New Google Shopping experience scorecard

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

Barry Schwartz | Feb 22, 2022 at 6:16 pm ET

Commerce

Google Merchant Center adds short title option for smaller ad placements

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

George Nguyen | Feb 21, 2022 at 12:48 pm ET

Commerce

YouTube reveals 2022 roadmap for shopping features, Shorts and more

Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.

George Nguyen | Feb 10, 2022 at 1:04 pm ET

PPC

Are you showing Gmail ads to customers who have unsubscribed?

Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.

Kirk Williams | Feb 4, 2022 at 4:47 pm ET

SEO

Shopify SEO Guide: How to increase organic traffic to your store

SEO tips to fully optimize your Shopify site for higher rankings and more sales.

George Nguyen | Feb 4, 2022 at 1:14 pm ET

Commerce

How marketers can best optimize their Google Shopping ads

Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.

Corey Patterson | Feb 3, 2022 at 3:20 pm ET

PPC

4 things to beware of with Google’s Performance Max automated campaigns

Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.

Optmyzr | Feb 3, 2022 at 7:00 am ET

Commerce

Auto-tagging added to Google Merchant Center free listings

Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

Barry Schwartz | Feb 1, 2022 at 7:31 am ET

Commerce

Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

George Nguyen | Dec 29, 2021 at 12:31 pm ET

SEO

SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

Corey Patterson | Dec 27, 2021 at 12:29 pm ET

PPC

PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

George Nguyen | Dec 23, 2021 at 3:20 pm ET

Commerce

Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

George Nguyen | Nov 30, 2021 at 3:21 pm ET

Commerce

Google Merchant Center now automatically displays badge eligibility for products

Merchants no longer have to manually figure out which badge is being applied to each of their items.

George Nguyen | Nov 29, 2021 at 10:15 am ET

PPC

Google now allows the sale of medical tests kits

New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.

Barry Schwartz | Nov 15, 2021 at 9:06 am ET

PPC

Google Ads shopping ads bug results in huge CPC spike; issue now resolved

The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.

Barry Schwartz | Nov 13, 2021 at 6:20 pm ET

PPC

Google rolls out product feed support to more video campaign types

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

George Nguyen | Nov 12, 2021 at 1:47 pm ET
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