3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
Google Shopping
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Product results in Google’s performance report may see an increase in impressions and clicks
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Merchant Center Feeds issue
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
Google has updated its prohibited practices to include “Linked account suspensions”
Removing or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
Google Search Console adds Shopping tab listings feature
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Google Search adds new coupons, side-by-side deals and price insights
Right before the holiday shopping season, Google added new search features to help searchers find deals.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
Top 5 data feed errors that can sabotage your ecommerce campaigns
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
Google Merchant Center no longer disapproves login required and restricted purchase free product listings
Although, Google said these free listings may "have limited visibility on Google."
Google showing return grace period within some product search results
This may impact your click through rate from Google Search, so keep an eye on it.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Google Merchant Center auto-tagging now supported on all shopping experiences
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
New shopping links for Google AdSense
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
Google Trusted Store badge for merchants with excellent shipping and returns services
Plus, Google releases new Google Merchant Center Insights reports.
Merchant Center can now be linked to Google Analytics 4
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
Buy on Google gets rid of order caps and automatic suspensions
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
New Google Shopping experience scorecard
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Are you showing Gmail ads to customers who have unsubscribed?
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Auto-tagging added to Google Merchant Center free listings
Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Google Merchant Center now automatically displays badge eligibility for products
Merchants no longer have to manually figure out which badge is being applied to each of their items.
Google now allows the sale of medical tests kits
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
Google Ads shopping ads bug results in huge CPC spike; issue now resolved
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.