Google Shopping
Google Trusted Store badge for merchants with excellent shipping and returns services
Plus, Google releases new Google Merchant Center Insights reports.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Google Shopping
Plus, Google releases new Google Merchant Center Insights reports.
Google Shopping
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Commerce
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
Commerce
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
SEO
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Commerce
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Commerce
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
PPC
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
SEO
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Commerce
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
PPC
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Commerce
Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
Commerce
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
SEO
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Commerce
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Commerce
Merchants no longer have to manually figure out which badge is being applied to each of their items.
PPC
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
PPC
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
PPC
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.