Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Google may however limit the visibility of listings with these issues.
Although, Google said these free listings may "have limited visibility on Google."
This may impact your click through rate from Google Search, so keep an eye on it.
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
Plus, Google releases new Google Merchant Center Insights reports.
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.