Google: Universal Search
Google Universal Search is a way that Google “blends” results from “vertical” search engines like Google Images or Google News into its web search listings. Google Launches “Universal Search” & Blended Results covers the launch of the system in May 2007; Google Universal Search Expands covers how it grew in 2008. Both provide good background for understanding the system today, as does Search 3.0: The Blended & Vertical Search Revolution.
The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content...
Report: Number of Google organic blue links results drops from 10 to 8.5
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface...
Dissecting Google Conspiracy Theories
Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid...
The Evolution Of SEO Trends Over 25 Years
Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse...
Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search
Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on...
Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers
Google Answers now shows action links directing to publishers sites. This was done previous for easter eggs and Google's own content but now it...
Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%
SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way...
Infographic: An Anatomy Of Google’s Dynamic Search Results Page
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple...
Google News OneBox Card Style
Aaron Bradley spotted a new look for the Google News OneBox results, as you would see them in the Google web search results. The new design for...
Google Testing Larger News Photos In Search Results
Google Operating System reports Google is testing showing larger photos in the News OneBox Google Web results page. Often, when you search for...
Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1...
Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead
After seeing a 15 percent increase in Google News sources last year, a recent study conducted by SearchMetrics discovered that a majority of the...
Google Shopping Visibility Plunges In “Universal Search” Results; Video Stays Dominant
Findings from a new study show the visibility of Google Shopping in Google’s “Universal Search” results dropped...
Google Shopping – The Balance Between Old & New
One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on...
What Wins In Google Universal Search? Videos, Images & Google!
Searchmetrics has conducted a data analysis on what type of content appears most often in Google Universal Search results, as well as which...
Official: Google Removes Auto-Background Feature
Confused about why Google was showing a picture on its home page today. Apparently, plenty of people were, some to the point of being upset. In...
Meet The New Google Look & Its Colorful, Useful “Search Options” Column
After months of testing, Google is releasing a new look-and-feel for its search results today, a three column design that provides a permanent...
Google Showing Shopping Results Without Explicit Search Intent?
The tnooz blog reported that after searching for [hotels] off the Google home page, he was shown hotel room prices directly in the search...
Google Adds Universal Results To Suggest & Quick Scroll In Chrome
Google announced they added universal search results directly in Google Suggest and a “quick scroll” feature as a Chrome extension....
Google Mobile Search Adds Universal Flavor To Arabic & Hebrew Searchers
The Google Mobile blog announced that Arabic and Hebrew mobile searchers are now able to see universal results directly on their mobile devices....
