Google: User Interface

Google testing blue ‘instant’ AMP label in the search results

Google tries going blue with the AMP label, testing the word "instant" over...

Barry Schwartz | Oct 4, 2017 at 10:09 am ET

Anatomy of a Google search listing

There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that...

Stephan Spencer | Sep 20, 2017 at 12:24 pm ET

Google local pack tests displaying website mentions matching your query

Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack...

Barry Schwartz | Aug 30, 2017 at 4:43 pm ET

Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu

Google makes another attempt at allowing users to save their search results to a single...

Barry Schwartz | Aug 2, 2017 at 11:21 am ET

Google has dropped Google Instant Search

Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with mobile...

Barry Schwartz | Jul 26, 2017 at 10:31 am ET

Google officially changes Sitelinks design to carousel format

After a year of testing, we now have a carousel format for the Sitelinks interface in the mobile Google search...

Barry Schwartz | Jul 25, 2017 at 2:54 pm ET

Google confirms testing auto-play videos in the search results

Google is running a small experiment where videos automatically play in the knowledge panel. While it's a surprising move by Google, the test...

Barry Schwartz | Jul 24, 2017 at 5:07 pm ET

Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right...

Ginny Marvin | Jul 20, 2017 at 12:38 pm ET

Google asks some searchers to tag movies with critic statements

Google is experimenting with a new movie feature to let searchers tag...

Barry Schwartz | Jul 19, 2017 at 9:31 am ET

Google adds menu tab to restaurants’ local panel

Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and...

Barry Schwartz | Jul 10, 2017 at 10:13 am ET

Google has officially rolled out a new tab-based local panel with quick access to reviews

Users can toggle between a local listing's overview details and their reviews in the Google search...

Barry Schwartz | Jun 7, 2017 at 10:16 am ET

Google adds ‘Personal’ search filter, then drops it

Google tests a personalized version of their search results for signed-in Google users. Did you see...

Barry Schwartz | May 30, 2017 at 10:13 am ET

Google is testing 11 variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected...

Sergey Alakov | May 23, 2017 at 12:13 pm ET

Google tests ‘highlights’ icons in the local knowledge panels

Google is busy testing new features in the local listings. Here is one that shows fun...

Barry Schwartz | May 17, 2017 at 11:02 am ET

Are you a featured snippet? If so, Google’s testing dropping your web listing

Google has confirmed they are testing removing the featured snippet from the main core web...

Barry Schwartz | May 16, 2017 at 8:51 am ET

Is Google testing its own jobs search engine?

In the market for a new job? Google appears to be testing a new search feature just for...

Barry Schwartz | Apr 28, 2017 at 2:55 pm ET

Google launched more than 1,600 new changes in search last year

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality...

Barry Schwartz | Apr 28, 2017 at 11:46 am ET

Google testing ‘tags’ label in search results snippets

A new Google experiment updates the search results snippets to show tags related to the page. But these tags don't seem to do much of...

Barry Schwartz | Apr 3, 2017 at 12:30 pm ET

Google ‘related picks’ now showing under some top stories carousels

Google looks to show you more AMP top stories by adding a query expansion feature in the mobile search...

Barry Schwartz | Mar 6, 2017 at 10:13 am ET

Google local finder tests cards with horizontal scroll for map search results

Google loves the swipe left and right motion. They are now testing it on the Google Maps local finder search...

Barry Schwartz | Feb 27, 2017 at 8:52 am ET