Google: Voice Search
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
Google Search Console doesn’t show data for featured snippets read by Google Assistant
In the second episode of #AskGoogleWebmasters, John Mueller explained some voice search nuances in...
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual...
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant. ...
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
Google adds voice input and spoken results to mobile web search
The search giant appears to be conditioning searchers to use voice across all...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands....
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...
The age of voice assistance and a new input paradigm
SMX East's opening keynote from Google's Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally...
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home...
Survey: 88 percent seek driving directions after a local voice search
9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it...
How Visual and Voice Search Are Revitalizing The Role of SEO
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of...
Ask the SMXpert – Optimizing for voice search & virtual assistants
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms,...
Voice search & virtual assistants — SMX Advanced Session Recap
With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps...
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new...
How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen...
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies...
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content...
Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”...