Google: Voice Search
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Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the...
How do you optimize content for a voice-first world?
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase...
What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
Do you think voice search is the next "big thing" digital marketers need to watch for? Contributor Bryson Meunier isn't so sure and feels there...
Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting....
Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today....
SEO trends and Google changes to expect in 2018
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in...
Looking back at 2018 in search: A time traveler’s year in review
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this...
New search quality raters guidelines for Google Assistant and voice search evaluations
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length,...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find...
Have a question about Will Ferrell? Google may show you a video response directly from him
Google is serving up selfie videos from celebrities answering frequent questions about...
Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search...
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric...
Google adds trending searches and instant answers to iOS app
Google adds previously introduced Android search capabilities to iOS app. ...
Google adds 30 languages to voice search & makes it possible to use emojis with voice typing
Included among the new languages are Swahili and Amharic, two of the most popular African...
