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Google: Voice Search


  • Latest

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms....

Greg Sterling | Sep 1, 2020 at 10:15 am ET

Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining usage....

Greg Sterling | Jun 30, 2020 at 3:07 pm ET

Video: Katherine Watier Ong on how to grow your SEO team

We also discussed voice search marketing...

Barry Schwartz | Jun 8, 2020 at 11:06 am ET

 

Nine voice search stats to close out 2019

A look back at some of the year's key voice search and virtual assistant metrics. ...

Greg Sterling | Dec 23, 2019 at 3:18 pm ET

SMX Overtime: Opportunities and challenges for conversational voice search

Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user...

Eric Enge | Dec 18, 2019 at 3:02 pm ET

12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET

Google Search Console doesn’t show data for featured snippets read by Google Assistant

In the second episode of #AskGoogleWebmasters, John Mueller explained some voice search nuances in...

George Nguyen | Aug 1, 2019 at 3:04 pm ET

Study: 48% of consumers use voice assistants for general web search

Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual...

Greg Sterling | Jul 23, 2019 at 10:17 am ET

Is voice over-hyped? A new survey suggests lower adoption than previously thought

iPhones dominate usage, despite aggressive promotion of the Google Assistant. ...

Greg Sterling | Jun 13, 2019 at 2:07 pm ET

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...

John E Lincoln | Mar 14, 2019 at 2:17 pm ET

Google adds voice input and spoken results to mobile web search

The search giant appears to be conditioning searchers to use voice across all...

Greg Sterling | Jan 29, 2019 at 1:23 pm ET

The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

We're heading toward a voice-first world for publishers, retailers and brands....

Greg Sterling | Jan 18, 2019 at 11:07 am ET

Why one marketer thinks smart speakers have their work cut out for them

Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...

Greg Sterling | Dec 24, 2018 at 10:00 am ET

The age of voice assistance and a new input paradigm

SMX East's opening keynote from Google's Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally...

Eric Enge | Nov 2, 2018 at 11:38 am ET

Google Home Hub: An SEO perspective

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home...

Barry Schwartz | Oct 31, 2018 at 10:04 am ET

Survey: 88 percent seek driving directions after a local voice search

9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it...

Greg Sterling | Oct 26, 2018 at 8:38 am ET

How Visual and Voice Search Are Revitalizing The Role of SEO

Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of...

Jim Yu | Aug 20, 2018 at 1:23 pm ET

Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms,...

Debra Mastaler | Jul 20, 2018 at 3:43 pm ET

Voice search & virtual assistants — SMX Advanced Session Recap

With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps...

Eric Enge | Jun 22, 2018 at 11:00 am ET
  • Previous Articles »
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