Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]
Keeping up your marketing momentum is more important than ever as shopping habits...
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping listings....
Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt
Splitt addresses the most common indexing and JavaScript mistakes, why he doesn’t take ranking questions and shares why Google’s...
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup"...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Google’s got a new Shopping ad test — and it’s a weird one
A Shopping ad is accompanied by a clickable text unit....
Google’s May 2020 core update was big and broad, search data tools show
This update was an "absolute monster" said Mordy Oberstein from...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the public....
Google is suggesting searches based on users’ recent activity
The suggestions surface for multiple intents for logged-in...
Oops, LinkedIn temporarily drops out of Google Search
Even the biggest sites on the internet can have problems with their SEO and...
Less than essential: Why smart speakers are like smartwatches, not smartphones
The devices have reached 50% of US homes, but fallen flat as a channel...
Is it an algorithm update or is Google adapting to new search intent? [Video]
‘The idea that what's happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every...
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase....
Google Search Console now supports SpecialAnnouncement schema
The Rich Results Test tool now also supports SpecialAnnouncement...
Google surfacing more local COVID news content to satisfy massive search demand
Local news publishers have struggled to monetize spike in consumer interest....
Google May 2020 Core Update rolling out
This is the second Google core update of...
Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]
The new featured snippet variant was seen on 1% of all results pages containing featured snippets, said Olga Andrienko on Live with Search...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of...
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....