New shopping links for Google AdSense
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
SEO
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
Google Ads
Google releases several Ads Manager updates
The updates cover new features and updates around reporting, network settings, and inventory.
SEO
Google to sunset old Search Console message panel
Google will officially remove the legacy message panel on August 1, 2022.
YouTube lifts some restrictions for mastheads ads
The new policy opens the door for many advertisers who had previously been limited on where they could place their ads.
SEO
Twitter removes nofollow attribute from links in tweets
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
SEO
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.
PPC
How to win in the SERPs with Google’s auction insights and search intelligence
Google auction insights can help you save time with competitive monitoring and track performance over time.
SEO
Google May 2022 core update is finished rolling out
This update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
PPC
4 proven methods to improve Google RSA conversion rates
Learn how experimenting, and a little detective work, can optimize conversion rates even further than machine learning.
PPC
Google expands financial services verification policy to Australia, Singapore, Taiwan
Results from last year's test in the UK market showed a promising decline in scam-related Google Ads
Google Ads launches v11 of API
Google Ads API changes include ad schedules for local services, and migrations and updates for Smart campaigns.
Social
YouTube Shorts guide: How to get noticed
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
PPC
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.
Local
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.
PPC
Google Ads shares three automation best practices
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy.
SEO
Google updates its title algorithm for multi-language or transliterated/scripted titles
Make sure your titles match the language and/or script of your page or Google may change it for you.
PPC
3 Google Merchant Center changes you may have missed
A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.
SEO
Google help document adds author markup best practices
Make sure to verify that you are following these new best practices to ensure your rich results show properly in Google Search.