Google Smart Shopping Campaigns: Everything you need to know to get started
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation...
Fight back against the competition with your Google Shopping Ads this holiday season
Join this live webinar and learn what to expect this holiday...
Status update on the Google indexing bugs
99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are...
‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their...
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days....
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small...
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table....
What’s changed in Google Ads Locations reporting and why you need a custom report
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too....
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google...
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals....
Google My Business and reviews gain in 2020 Local Ranking Factors survey
But rankings and conversions aren't always the same thing....
Google confirms indexing issues with both canonicalization and mobile-indexing
Google said it is fixing the issue and there is no action you need to...
Google gives publishers new content ‘Showcase’ on News, Search, Discover
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed....
Antisemitic memes in image results highlight vulnerabilities in search
“Data voids” enable offensive content to rise to the top of the search...
Google Shopping now free globally
Initially launched in the U.S. in April, now available worldwide in...
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European...
Video: Drew Madore on how “black hat SEO” has changed over the years
What was considered "white hat" SEO in the old days may now be considered "black hat"...
Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the...
Top tips to improve your Google Quality Score
Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create...
The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...