Where Google got more inventory to show Responsive Search Ads ads may surprise you
RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data,...
Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Here is why some folks are calling this the Florida 2 update but don't let the name confuse...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy...
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing....
Goodbye green? Google testing black “Ad” label in Search
Google appears to be looking to switch up the way it labels text ads...
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
Google released a broad core search algorithm on March 12
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if...
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big...
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking...
Google Ads rolling out Budget Planner forecasting tool
Designed to show how changes in spend could impact campaign performance....
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for...
Google launches marketer-friendly Google Ads API query builder
The interface makes it easy to build queries for reporting....
Google showing image thumbnails in mobile search results snippets more often
Make sure you richen up your pages so they benefit from showing images in the Google search results...
Google explains how dates within search results snippets work
Don't try to trick Google with fake dates in your content, it can back...
Google Shopping Actions vs. Google Shopping: A real-world case study
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel...
SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google...
Duplex-powered Google Assistant restaurant booking expanding to more states and users
Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future....
Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it
A conversation with Moz's Russ Jones about what's...
More ‘shoppable ads’ coming to Google Images
Google has tested similar units in the past on YouTube and in Q4...