Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving...
Need to expedite page removal in Google’s search index? Try a temporary sitemap file
Do you need to remove a lot content from Google quickly? Here is how to do it if you own the...
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich...
Google’s Rich Results testing tool now supports code editing
You can now edit the code in the rich results test and see what those edits do in real...
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. ...
Google buys expert community and ‘answer engine’ Superpod for $60 million
The speculation is that Superpod founders and assets will be used to improve Google Assistant....
How are your YouTube campaigns performing on TV screens?
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be...
A simple 3-step framework for improving your technical SEO
In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s...
What makes people click on search ads?
There's a reason search ads resonate with users -- even when they know they're ads....
Google search tests new interface for movie, TV show streaming options
Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is...
Google emphasizes ‘Message this business’ in new local search test
Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage...
Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues
Google is helping webmasters and SEOs on New Years and other...
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced...
Google Shopping is largest growth opportunity for most online retailers in 2019
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as...
Google featured snippets can now jump to section of content it is sourcing
For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics...
Mueller: Focus your SEO on Google’s status quo
Sometimes it is a good idea to keep it simple with your web...
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important...
Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’
Should Google take concerns over their search ads blending into their organic listings...
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...