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  • Latest

Google algorithms vs Google penalties, explained by an ex-Googler

This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and...

Pedro Dias | Dec 23, 2020 at 12:01 pm ET

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search...

George Nguyen | Dec 23, 2020 at 10:41 am ET

Google confirms passage indexing is not yet live

We expected this to roll out in 2020 but that seems unlikely...

Barry Schwartz | Dec 22, 2020 at 8:02 pm ET

 

Google Search Console brings back request indexing tool

After 69 days of it not working, it is now back up and...

Barry Schwartz | Dec 22, 2020 at 12:47 pm ET

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could...

George Nguyen | Dec 17, 2020 at 3:01 pm ET

Google uses augmented reality to let users try on cosmetics

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...

George Nguyen | Dec 17, 2020 at 11:10 am ET

Google releases Google Ads Editor v1.5

This update brings new tools for ad strength, support for additional recommendations, and image...

Barry Schwartz | Dec 16, 2020 at 4:22 pm ET

Google December 2020 core update is now fully rolled out

Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted....

Barry Schwartz | Dec 16, 2020 at 1:55 pm ET

How to get started in Google Analytics 4

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the...

Colleen Harris | Dec 16, 2020 at 11:12 am ET

Google temporarily disables issue validation in Search Console

Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing...

Barry Schwartz | Dec 16, 2020 at 8:25 am ET

Google Ads moves campaign goal metric

Google moved around some fun metrics in Google Ads but don't let these metrics distract you from the metrics that really...

Barry Schwartz | Dec 15, 2020 at 6:44 pm ET

What would it take for new search engines to succeed?

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...

George Nguyen | Dec 15, 2020 at 2:40 pm ET

Google to move the Structured Data testing tool to schema.org

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it...

Barry Schwartz | Dec 15, 2020 at 10:25 am ET

Google Maps local listing now showing web search results

As you scroll through the local listings in Google Maps, Google may show you web results at the...

Barry Schwartz | Dec 15, 2020 at 8:41 am ET

The expansion of People Also Ask in the search results

PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...

Jason Barnard | Dec 14, 2020 at 8:00 am ET

Google services were down including Google Ads, Google Analytics, Search Console & more

Much of Google is offline, it is not just you. Google began restoring services at around 7:28am...

Barry Schwartz | Dec 14, 2020 at 7:18 am ET

Mobile shopping is gaining share this holiday season

More digital retail conversions are happening on mobile in 2020. ...

Ginny Marvin | Dec 11, 2020 at 4:24 pm ET

Google Web Stories ads now available via Display Network

In an open beta, publishers can sell ads into their Google Web Stories programmatically....

Ginny Marvin | Dec 10, 2020 at 4:00 pm ET

Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year

Google's Reena Nadkarni explains what retailers can do to drive local sales....

Greg Sterling | Dec 10, 2020 at 1:51 pm ET

Google, YouTube add user controls to limit alcohol, gambling ads

The new feature will launch on YouTube in the U.S. first....

Ginny Marvin | Dec 10, 2020 at 12:00 pm ET
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