Hurricane Florence query shows Google delivering zero search results again in web search
After testing zero-search results back in March, Google may be testing showing no results...
EU approves controversial copyright directive aimed at Google, Facebook, Twitter
The new rules, which require member-state approval to go into effect, amount to a kind of 'GDPR for...
Google responsive display ads roll out as new default display format
Advertisers upload their assets and leave the ad creation to Google's...
Google now shows dynamic search ad performance aggregated by landing page
The landing page report is one of three reports available for dynamic ad targets in the Google Ads...
Double down on speed optimization with these 9 advanced tips
Does your site have a need, a need for speed? Here's a breakdown of Google's PageSpeed Insight Rules and best practice advice on optimizing web...
After Google manual actions expire, algorithms may handle some of those site penalties
Google has confirmed again that manual actions, human-driven search penalties, can expire over...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
A closer look at Chrome’s User Experience Report
Google's Ilya Grigorik offered this breakdown at the SMX Advanced event in June. Here's a...
How to recover from a negative SEO attack – Part 5
As our series continues, we look at the cleanup process and show how to recover content, links and user signals after being hit by negative...
Google’s exact match close variants expand again: Now include same meaning variations
Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the...
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the...
Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google's...
Avoid the 8 most common pitfalls of automated bidding
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common...
Google Dataset Search: A new search service to find data from sciences, government, some news organizations
Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search...
Here’s how to ‘expertly’ hit a link-building home run
Use expert opinions in content so when you build it, the links will...
Google Chrome now shows search result answers in the omnibox by default
Chrome 69, Google's latest browser version, also removes the green label for HTTPS...
European publishers accuse Google and Facebook of ‘plundering’ their content
Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create 'link taxes.'...
Google Search Console out of beta, adds more features
Google has added a manual actions section to the new Google Search Console, and the URL inspection tool now works in real...
Find anomalies in your campaign spending with this Google Ads script
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by...
Google’s somewhat-new guide to totally excellent ads
As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all...
