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  • Latest

Streaming is surging, and so are data collaborations

TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer...

Chris Wood | Mar 30, 2021 at 10:05 am ET

Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB

Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our...

George Nguyen | Mar 30, 2021 at 6:00 am ET

Optimize Smart Shopping campaigns: Manage turnover and margin

This method can help you take full advantage of the Google bid...

Sponsored Content: Adchieve | Mar 26, 2021 at 7:00 am ET

 

Google adds practice problems and math solver structured data and Search Console reports

Online education businesses may want to leverage these new structured data types to get more exposure in Google Search...

Barry Schwartz | Mar 25, 2021 at 11:21 am ET

Google Search Console users experience crawl stats report data issue

Between March 10th and March 23rd there was a data issue with the crawl stats report, no Google Search performance issues were associated with...

Barry Schwartz | Mar 25, 2021 at 7:19 am ET

Google announces global launch of property promotion ads for hotels

Property promotion ads help hotels capture demand in users looking online for places to...

Carolyn Lyden | Mar 24, 2021 at 3:50 pm ET

Google’s newest version of Analytics (GA-4) is here

Learn about the significant changes in GA-4 and what it means for your...

Digital Marketing Depot | Mar 24, 2021 at 2:42 pm ET

Google’s current FLoC tests aren’t GDPR compliant

Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy...

Carolyn Lyden | Mar 23, 2021 at 4:07 pm ET

4 local review trends to watch in 2021

It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around...

Joy Hawkins | Mar 23, 2021 at 1:00 pm ET

YouTube experiments with automated lists of products detected in videos

Plus, enabling YouTube video playback directly within Twitter may help content creators get more...

George Nguyen | Mar 23, 2021 at 11:13 am ET

Zero-click Google searches rose to nearly 65% in 2020

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches...

George Nguyen | Mar 22, 2021 at 2:16 pm ET

Google clarifies the SharedArrayBuffer notification

After much confusion, Google explained why it send out these notifications and what your next steps should...

Barry Schwartz | Mar 19, 2021 at 2:55 pm ET

Set yourself up for PPC success this spring and beyond

With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing...

Cynthia Ramsaran | Mar 17, 2021 at 4:16 pm ET

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report

The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last...

Carolyn Lyden | Mar 17, 2021 at 6:00 am ET

Google My Business releases tool to manage your reviews

Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized...

Barry Schwartz | Mar 16, 2021 at 2:29 pm ET

SharedArrayBuffer warnings in Search Console: Clarifying a new cross-origin isolation security policy

Android Chrome 88 and desktop Chrome 91, plus Firefox 79+ now implement SharedArrayBuffers again after Spectre caused a multiyear security...

Detlef Johnson | Mar 16, 2021 at 12:07 pm ET

Google tests displaying cost estimates in local search results

Google has confirmed the company is showing cost estimates from Homewyse for some local...

Barry Schwartz | Mar 15, 2021 at 3:29 pm ET

FLoC is coming — Here’s what we know so far

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are...

George Nguyen | Mar 15, 2021 at 11:00 am ET

Google Search Console rich results report updated

Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured...

Barry Schwartz | Mar 11, 2021 at 7:20 am ET

Key trends in PPC, reporting and analytics in 2021 and beyond

With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in...

Carolyn Lyden | Mar 10, 2021 at 11:16 am ET
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