Holiday Retailer

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Latest

Google Ads showing Black Friday click, impression share trends in Overviews

Throughout the week, advertisers will be able to see how their campaigns are trending over last...

Ginny Marvin | Nov 19, 2018 at 4:41 pm ET

Google launches special Black Friday, Cyber Monday deals ad unit

Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...

Ginny Marvin | Nov 15, 2018 at 2:20 pm ET

Google debuts Shoppable Image ads, video in Shopping Showcase ads

The new formats, introduced for the holiday season, are intended to help advertisers attract new...

Ginny Marvin | Sep 14, 2018 at 9:14 am ET

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a...

Amy Gesenhues | Dec 13, 2017 at 11:00 am ET

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just...

Thomas Stern | Jul 20, 2017 at 5:11 pm ET