Holiday Retailer

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Google Ads showing Black Friday click, impression share trends in Overviews

Throughout the week, advertisers will be able to see how their campaigns are trending over last...

Ginny Marvin | Nov 19, 2018 at 4:41 pm ET

Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...

Ginny Marvin | Nov 15, 2018 at 2:20 pm ET

The new formats, introduced for the holiday season, are intended to help advertisers attract new...

Ginny Marvin | Sep 14, 2018 at 9:14 am ET

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a...

Amy Gesenhues | Dec 13, 2017 at 11:00 am ET

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just...

Thomas Stern | Jul 20, 2017 at 5:11 pm ET