Holiday Retailer
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last...
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a...
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just...