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Google debuts Shoppable Image ads, video in Shopping Showcase ads

The new formats, introduced for the holiday season, are intended to help advertisers attract new...

Ginny Marvin | Sep 14, 2018 at 9:14 am ET

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a...

Amy Gesenhues | Dec 13, 2017 at 11:00 am ET

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just...

Thomas Stern | Jul 20, 2017 at 5:11 pm ET

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