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Holiday Retailer


  • Latest

Mobile shopping is gaining share this holiday season

More digital retail conversions are happening on mobile in 2020. ...

Ginny Marvin | Dec 11, 2020 at 4:24 pm ET

Online shopping hits new records over the holiday weekend

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat...

Kim Davis | Nov 30, 2020 at 11:49 am ET

Be a digital marketing winner with these 3 powerful video storytelling strategies

Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...

Sponsored Content: Cloudinary | Nov 30, 2020 at 7:30 am ET

 

Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...

Ginny Marvin | Nov 24, 2020 at 1:17 pm ET

Microsoft Advertising promotion extensions available in time for the holidays

Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads....

Ginny Marvin | Nov 3, 2020 at 1:39 pm ET

Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales....

Greg Sterling | Oct 28, 2020 at 12:46 pm ET

Holiday 2020 is do or die for many SMBs

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021....

Greg Sterling | Oct 26, 2020 at 11:32 am ET

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this...

Ginny Marvin | Oct 22, 2020 at 9:07 am ET

What Prime Day signals for 2020 holiday retail

Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season....

Ginny Marvin | Oct 21, 2020 at 4:01 pm ET

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its...

Ginny Marvin | Oct 21, 2020 at 9:25 am ET

Insights to reimagine your holiday 2020 planning

The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...

Sponsored Content: Microsoft Advertising | Sep 25, 2020 at 7:30 am ET

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the...

George Nguyen | Sep 18, 2020 at 5:01 pm ET

A Corona Xmas: Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...

Greg Sterling | Sep 4, 2020 at 8:57 am ET

Google Merchant Promotions will be approved faster this holiday, Google says

Google also announced pre-holiday updates for Local campaigns....

Ginny Marvin | Sep 1, 2020 at 11:00 am ET

Raising the stakes on product category pages

Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory...

George Nguyen | Jan 22, 2020 at 11:32 am ET

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found....

Ginny Marvin | Dec 10, 2019 at 2:14 pm ET

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber...

Ginny Marvin | Dec 9, 2019 at 5:14 pm ET

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

Keep your cool this holiday weekend knowing your campaigns are in top shape....

Ginny Marvin | Nov 26, 2019 at 3:18 pm ET

Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East....

Taylor Peterson | Nov 15, 2019 at 3:16 pm ET

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Ad revenue growth accelerated in the third...

Ginny Marvin | Oct 25, 2019 at 9:54 am ET
  • Previous Articles »
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