How To: Local Search Marketing
How To Guides for Local SEO and Local Search based advertising.
Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs....
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google....
How local marketers can prepare for the ‘great reset’ [Video]
Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these...
Combine location data and external trends to build diverse audience strategies [Video]
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less...
How location data can drive your marketing strategy during COVID [Video]
“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David...
Video: Dan Leibson on local neural matching and Google My Business issues
Google My Business support is lacking in a big way according to...
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic....
Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO
Learn more about local SEO from the super passionate and smart Greg Gifford....
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...
3 reasons why Google My Business search queries don’t match Search Console
If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here's why you should...
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the...
Google Post Insights shows you how well your Google Posts are performing
Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google...
Practice useful marketing for local business content success
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3...
How does Yelp’s review solicitation penalty work?
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for...
Google My Business Q&A: What you may be missing
Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to...
How do you optimize content for a voice-first world?
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase...
Local SEO: 7 Google My Business questions asked and answered
At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli...
4 local SEO tips for restaurants
While general SEO wisdom is applicable if you're running a restaurant website, contributor Dave Davies digs into the details of the options...
An easy quarterly plan for local link building
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and...
Organic traffic & link building for small businesses
Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller...