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How To: Local Search Marketing


How To: Local Search Marketing

How To Guides for Local SEO and Local Search based advertising.

  • Latest

Google’s new Small Business Advisors program aims to help SMBs grow

Don't think of it as an enhanced version of Google Support....

Greg Sterling | Nov 17, 2020 at 10:14 am ET

CallRail’s Lead Center is a virtual phone system and contact center for SMBs

The platform builds on the company's call tracking and analytics capabilities....

Greg Sterling | Oct 29, 2020 at 3:42 pm ET

Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET

 

Nextdoor rolls out free Business Posts, best practices advice

Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs....

Greg Sterling | Jun 18, 2020 at 3:05 pm ET

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on Google....

Greg Sterling | Jun 16, 2020 at 9:00 am ET

How local marketers can prepare for the ‘great reset’ [Video]

Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these...

George Nguyen | Jun 8, 2020 at 11:12 am ET

Combine location data and external trends to build diverse audience strategies [Video]

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less...

George Nguyen | Jun 4, 2020 at 11:41 am ET

How location data can drive your marketing strategy during COVID [Video]

“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David...

George Nguyen | Jun 3, 2020 at 12:40 pm ET

Video: Dan Leibson on local neural matching and Google My Business issues

Google My Business support is lacking in a big way according to...

Barry Schwartz | Apr 13, 2020 at 9:32 am ET

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

There are a mix of considerations, on a spectrum from idealistic to pragmatic....

Greg Sterling | Apr 1, 2020 at 3:06 pm ET

Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO

Learn more about local SEO from the super passionate and smart Greg Gifford....

Barry Schwartz | Aug 21, 2019 at 8:51 am ET

Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...

Jamie Pitman | Oct 16, 2018 at 2:29 pm ET

3 reasons why Google My Business search queries don’t match Search Console

If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here's why you should...

Joy Hawkins | Oct 8, 2018 at 1:14 pm ET

6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the...

Joy Hawkins | Sep 6, 2018 at 11:23 am ET

Google Post Insights shows you how well your Google Posts are performing

Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google...

Barry Schwartz | Aug 1, 2018 at 9:37 am ET

Practice useful marketing for local business content success

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3...

Jamie Pitman | Jun 22, 2018 at 9:47 am ET

How does Yelp’s review solicitation penalty work?

Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for...

Joy Hawkins | Jun 14, 2018 at 11:03 am ET

Google My Business Q&A: What you may be missing

Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to...

Sherry Bonelli | May 28, 2018 at 9:00 am ET

How do you optimize content for a voice-first world?

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase...

Sherry Bonelli | Feb 13, 2018 at 10:27 am ET

Local SEO: 7 Google My Business questions asked and answered

At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli...

Sherry Bonelli | Oct 6, 2017 at 11:19 am ET
  • Previous Articles »
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