How To: SEO
Get the best search news, tips and resources, delivered each day.
To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.
You’ll also want to check out our “Guide to SEO” which provides a solid foundation for SEO success by highlighting the important factors to include in your SEO efforts.
Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search...
How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and...
5 easy but smart SEO wins to boost content and link-building efforts
Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the...
How using search opportunities can guide link-building content strategies
Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning...
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...
How to effectively report competitor spam
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in...
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are...
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain...
YouTube SEO 101
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to...
8 simple ways to utilize a blog to improve SEO results
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for...
How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you...
How to increase B2B traffic by 192% in five months
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine...
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your...
4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves....
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress...
SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor...
How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand...
Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying...
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube...
