How To: SEO
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for...
It’s alive! Image SEO is back from the dead
In the wake of Google's removal of the 'view image' button, contributor Anthony Muller polled top news and entertainment sites to share their...
Common mistakes and quick fixes to improve poky page speed
Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web...
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the...
Beyond keywords: What really matters in SEO content
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica...
The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's...
Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search...
How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and...
5 easy but smart SEO wins to boost content and link-building efforts
Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the...
How using search opportunities can guide link-building content strategies
Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning...
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...
How to effectively report competitor spam
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in...
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are...
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain...
YouTube SEO 101: Get started optimizing video
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to...
8 simple ways to utilize a blog to improve SEO results
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for...
How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you...
How to increase B2B traffic by 192% in five months
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine...
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your...