How To: SEO

Video Optimization: Do Not Underestimate The Power Of YouTube

Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize...

Jim Yu | Nov 3, 2015 at 9:54 am ET

How To Increase Qualified B2B SEO Traffic In 2016 & Beyond

Think search engine optimization doesn't apply to B2B companies? Think again. Columnist Tom Demers discusses...

Tom Demers | Oct 23, 2015 at 9:27 am ET

The Power & Importance Of A Search History Analysis For SEO Recovery

When working with a new client who's experienced a significant traffic loss, it's easy to jump right into an audit. But columnist Glenn Gabe...

Glenn Gabe | Oct 22, 2015 at 10:51 am ET

Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

Got great content but not many links? Columnist Tom Demers explains how to find and create linking opportunities with your existing...

Tom Demers | Sep 25, 2015 at 9:05 am ET

How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)

Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that...

Glenn Gabe | Sep 24, 2015 at 9:23 am ET

Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!

Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan...

Stephan Spencer | Sep 23, 2015 at 9:37 am ET

The 8 Most Common But Simple Missed Opportunities In Optimizing Content

These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common...

Janet Driscoll Miller | Sep 3, 2015 at 10:15 am ET

35 Ways To Make Your Site Search Friendly Before You Hire An SEO

Columnist Stoney deGeyter reviews some of the elements of website design and development that make it easier to perform search engine...

Stoney deGeyter | Aug 5, 2015 at 11:50 am ET

Squeezing More Value Out Of Your Most Important SEO Landing Pages

Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best...

Tom Demers | Jul 31, 2015 at 10:57 am ET

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube...

Tony Edward | Jul 24, 2015 at 9:45 am ET

How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)

If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn...

Glenn Gabe | Jul 23, 2015 at 10:00 am ET

How To Get Featured Snippets For Your Site

Google is displaying answers for many search queries directly in its search results, and many are wondering how they can get their website...

Eric Enge | Jul 20, 2015 at 11:03 am ET

Planting The Seeds For An Evergreen Content Strategy

Columnist Patrick Stox explains how to create an evergreen content strategy based on keyword insights to capture searchers at various points in...

Patrick Stox | Jul 9, 2015 at 11:30 am ET

Why You Should Never “Do Keyword Research” Again

Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for...

Nate Dame | Jun 19, 2015 at 9:26 am ET

How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates

Have you seen a drop in mobile rankings since the search giant rolled out its mobile-friendly algorithm? Columnist Ben Goodsell explains the...

Ben Goodsell | Jun 5, 2015 at 11:47 am ET

Take Back Your Lost Links

Lost traffic after a website relaunch? Columnist Patrick Stox provides a handy guide on how to reclaim your lost links with...

Patrick Stox | May 14, 2015 at 9:29 am ET

How To Marry Keywords & Compelling Content: In-Depth & Step By Step

Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be...

Tom Demers | May 8, 2015 at 9:12 am ET

How Search Result Analysis Leads To A Better SEO Program

Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review...

Derek Edmond | May 6, 2015 at 10:27 am ET

How To Replace Google’s (Not Provided) Data To Strike SEO Gold

Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries...

Chris Liversidge | May 5, 2015 at 1:15 pm ET

SEO Reports Putting The C-Suite To Sleep? Bring Out The Graphs

Columnist Purna Virji provides examples of visual aids which can help key stakeholders understand your SEO progress at a...

Purna Virji | Apr 28, 2015 at 10:41 am ET