How To: Social Media Marketing
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further....
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your...
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for...
Your First Steps In Content Marketing
New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start...
How To Use Twitter Cards For Branding & Local SEO
I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using...
How To Optimize For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear...
Conversational Marketing Benefits Local SEO
I began working for a particular type of traditional business industry recently, and I noticed that a great many of the small businesses...
How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit...
Why You Need To Treat Your Social Media Strategy Like Your Content Strategy
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to...
7 Tips For Crafting Local Business Updates In Facebook
Do you spit out status updates on Facebook for your local business without much thought? Carefully engineering your status updates can result in...
Can Local Businesses Jump On The Pinterest Train?
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition...
How To Track U.S. Congress Members’ Tweets
Many U.S. Senators and Representatives are tweeting opinions, updates, images, documents, etc. these days, and Twitter can be a very useful, if...
How To Improve Site Credibility Through Search & Social Media
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from...
How To Get Started With YouTube Promoted Video
Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S.,...
Up Close With Creating & Managing Google+ Pages
Today, Google launched Google+ Pages, allowing businesses to take part in its social network. Here’s a walk-through on how to create and...
3 Steps To Combat Image Fatigue In Facebook
Image fatigue is a huge issue in Facebook. In general, people tire of seeing the same Facebook advertising images. Facebook also understands...
Social Media Analytics: 4 Tools You May Have Been Missing
If you’re not using these tools to measure social media, you’re getting it wrong. These tools enable you to measure social media...
How To Post Your Google+ Feed To Facebook And Twitter
One of the questions that we see a great deal of on our Search Engine Land Facebook Page and LinkedIn Group is “How can we get our...
The Power Of Facebook-Only Content And Contests
Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for more. Facebook-only...
A B2B Community Manager’s Guide To Identifying True Twitter Friends
The role of the online community manager (CM) was born out of the need for brands to connect with relevant people in a meaningful way. To...