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How To: Social Media Marketing


How To: Social Media Marketing

  • Latest

This start-up is using AI to suggest emojis, social content for SMBs

HelloWoofy wants to streamline social for small...

Ginny Marvin | Jun 19, 2020 at 9:02 am ET

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins

The new Pinterest app on Shopify is now available in the U.S. and...

Ginny Marvin | May 8, 2020 at 3:35 pm ET

TikTok vs. Snapchat: A guide for marketers

A look at the key differences between Snapchat and...

Taylor Peterson | Apr 16, 2020 at 8:30 am ET

 

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020....

Taylor Peterson | Apr 10, 2020 at 5:04 pm ET

3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further....

Taylor Peterson | Feb 28, 2020 at 3:06 pm ET

10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your...

Kevin Rowe | Oct 20, 2017 at 2:30 pm ET

Up close at SMX: Using paid search and social together

Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for...

Kristi Kellogg | Sep 30, 2016 at 12:30 pm ET

Your First Steps In Content Marketing

New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start...

Eric Enge | Apr 27, 2015 at 10:51 am ET

How To Use Twitter Cards For Branding & Local SEO

I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using...

Chris Silver Smith | Jul 15, 2013 at 8:49 am ET

How To Optimize For Facebook Graph Search: SEO Meets Social

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear...

Jim Yu | May 7, 2013 at 8:55 am ET

Conversational Marketing Benefits Local SEO

I began working for a particular type of traditional business industry recently, and I noticed that a great many of the small businesses...

Chris Silver Smith | Apr 22, 2013 at 9:23 am ET

How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns

The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit...

David Rodnitzky | Feb 13, 2013 at 11:34 am ET

Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to...

Jordan Kasteler | Jan 29, 2013 at 1:34 pm ET

7 Tips For Crafting Local Business Updates In Facebook

Do you spit out status updates on Facebook for your local business without much thought? Carefully engineering your status updates can result in...

Chris Silver Smith | Aug 20, 2012 at 3:24 pm ET

Can Local Businesses Jump On The Pinterest Train?

It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition...

Stephanie Hobbs | May 29, 2012 at 11:54 am ET

How To Track U.S. Congress Members’ Tweets

Many U.S. Senators and Representatives are tweeting opinions, updates, images, documents, etc. these days, and Twitter can be a very useful, if...

Gary Price | Jan 19, 2012 at 1:38 pm ET

How To Improve Site Credibility Through Search & Social Media

Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from...

Jordan Kasteler | Jan 10, 2012 at 9:46 am ET

How To Get Started With YouTube Promoted Video

Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S.,...

Matt Lawson | Nov 28, 2011 at 4:56 pm ET

Up Close With Creating & Managing Google+ Pages

Today, Google launched Google+ Pages, allowing businesses to take part in its social network. Here’s a walk-through on how to create and...

Danny Sullivan | Nov 7, 2011 at 5:36 pm ET

3 Steps To Combat Image Fatigue In Facebook

Image fatigue is a huge issue in Facebook. In general, people tire of seeing the same Facebook advertising images. Facebook also understands...

Mona Elesseily | Oct 3, 2011 at 12:40 pm ET
  • Previous Articles »
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