Diversity and Inclusion
Google reveals new image ranking signal, inclusive schema
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.
Image Search
News on Image Search from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Check back daily for the freshest content on Image Search to help you optimize your site effectively.
SEO
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Google Search Console
Google Search Console logging issue may cause drop in image search performance data
The issue started on January 24 and is still ongoing, so please note this in your reports.
PPC
Google heightens adult ad policy enforcement after Reuters finds illicit ads
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.
Social
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Amazon
15 years of Google Trends; Thursday’s daily brief
Plus, Instagram tests out more ecommerce support and adds contact “Limits.”
Image Search
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Amazon
There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief
Search Console changed how you debug some AMP URLs.
Commerce
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Google Business Profile
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
Part two of Google Search spam update on June 28 rolling out
This update impacts both web and image results and is a global update.
Amazon
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
Amazon
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
Amazon
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
Amazon
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.