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Legal: Privacy


  • Latest

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules....

Greg Sterling | Dec 4, 2020 at 3:27 pm ET

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare....

Greg Sterling | Nov 11, 2020 at 3:11 pm ET

California’s ‘CCPA 2.0’ passed: Here’s what changes

CPRA takes aim at data 'sharing' and not just...

Greg Sterling | Nov 3, 2020 at 5:29 pm ET

 

Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....

Greg Sterling | Oct 22, 2020 at 5:46 am ET

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

With the right incentives, iOS users might be willing to share...

Greg Sterling | Sep 11, 2020 at 4:39 pm ET

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively....

Ginny Marvin | Sep 4, 2020 at 2:45 pm ET

Replay: CCPA compliance and Facebook Ads

A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need...

Ginny Marvin | Aug 17, 2020 at 9:24 am ET

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...

Ginny Marvin | Aug 4, 2020 at 7:00 am ET

Will Google’s Ad Disclosure schema catch on?

It's among several initiatives the company is working on as privacy takes center...

Ginny Marvin | Jul 31, 2020 at 3:02 pm ET

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Advertisers can now opt to extend the LDU transition period to October....

Ginny Marvin | Jul 29, 2020 at 2:01 pm ET

Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon

Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European...

Greg Sterling | Jul 21, 2020 at 8:13 am ET

Replay: CCPA enforcement is here. What marketers need to know

The California Attorney General estimates compliance costs could reach $55 billion....

Ginny Marvin | Jul 16, 2020 at 9:00 am ET

Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook's handling of California user data might affect your...

Simon Poulton | Jul 2, 2020 at 12:28 pm ET

CCPA enforcement begins now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do -- now....

Greg Sterling | Jul 1, 2020 at 4:40 pm ET

Google will now auto-delete your location history after 18 months

The update is part of a number of new privacy changes being implemented....

Greg Sterling | Jun 25, 2020 at 5:17 pm ET

Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...

Sponsored Content: Neustar | May 11, 2020 at 7:30 am ET

The state of tracking and data privacy in 2020

Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...

Andrew Garberson | Feb 14, 2020 at 11:33 am ET

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

MAUs have doubled in the past...

Ginny Marvin | Dec 6, 2019 at 3:20 pm ET

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...

Ginny Marvin | Nov 21, 2019 at 12:32 pm ET

In a victory for speech, EU’s top court sides with Google in right to be forgotten case

A decision in favor of French regulators might have set a ‪difficult precedent....

Greg Sterling | Sep 24, 2019 at 10:47 am ET
  • Previous Articles »
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