Legal: Privacy
Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
With the right incentives, iOS users might be willing to share...
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively....
Replay: CCPA compliance and Facebook Ads
A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need...
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October....
Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European...
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Google will now auto-delete your location history after 18 months
The update is part of a number of new privacy changes being implemented....
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past...
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
In a victory for speech, EU’s top court sides with Google in right to be forgotten case
A decision in favor of French regulators might have set a difficult precedent....
Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."...
DuckDuckGo proposes the “Do-Not-Track Act of 2019”
If enacted, the law would require sites to honor user tracking...
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’
Gabriel Weinberg also believes that privacy legislation can make the internet more competitive....
Google may be headed for victory in EU right-to-be-forgotten indexing appeal
The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU....