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Legal: Trademarks


  • Latest

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface....

Greg Sterling | Feb 19, 2018 at 3:26 pm ET

Initial Interest Confusion rears its ugly head once more in trademark infringement case

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer...

Chris Silver Smith | May 26, 2017 at 12:02 pm ET

Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google

Google had alleged the Motion Picture Association of America was using Mississippi attorney general's action as a tool of its private interests...

Greg Sterling | Apr 11, 2016 at 10:46 am ET

 

Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark...

Lori Weiman | Apr 6, 2016 at 10:26 am ET

Why You Don’t See “World Cup” Ads On Google

Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends...

Ginny Marvin | Jun 7, 2014 at 9:12 am ET

Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords

Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from...

Randy Pickard | May 30, 2014 at 9:28 am ET

Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement

The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday.  The court ruled in...

Ginny Marvin | May 22, 2013 at 11:48 am ET

Google Gets Trademark Reprieve In Sweden Over Definition Of ‘Ungoogleable’

“Ungoogleable” won’t become an official word in Sweden … at least, not this year. As Sveriges Radio reports (found via...

Matt McGee | Mar 26, 2013 at 3:09 pm ET

Google Streamlines AdWords Rules On Using Trademark Keywords

Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns....

Ginny Marvin | Mar 25, 2013 at 11:10 am ET

Wisconsin State Court OKs Bidding On Trademarks In Paid Search

A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the...

Pamela Parker | Feb 22, 2013 at 8:00 am ET

Google Transparency Report Now Showing False Takedown Requests

TorrentFreak reports that Google updated their transparency report to now show the number and specific details on the false takedown requests...

Barry Schwartz | Dec 13, 2012 at 2:48 pm ET

Google And Rosetta Stone Agree To Settle Suit Over Trademarked Keywords

One of Google’s most well-funded and tenacious opponents in the legal arena, Rosetta Stone, has agreed to settle its trademark suit...

Pamela Parker | Nov 1, 2012 at 10:10 am ET

The Complete Guide To Bidding On Competitor Brand Names & Trademarked Terms

It's been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by...

Ted Ives | Apr 26, 2012 at 1:59 pm ET

Question Of Whether It’s Legal To Use Trademarks As Keywords Revived On Appeal in Rosetta Stone/Google Case

The U.S. Court of Appeals for the Fourth Circuit today revived part of Rosetta Stone’s trademark lawsuit against Google, meaning the...

Pamela Parker | Apr 9, 2012 at 7:07 pm ET

Domain Seizures, De-Indexing And Censorship: Nevada Judge Dramatically Exceeds Limits Of His Authority

There’s a multi-pronged assault on the internet going on now. It comes from over-zealous legislators, the US executive branch and...

Greg Sterling | Dec 1, 2011 at 10:13 am ET

In Interflora Case, EU OKs Bidding On Trademarks With Some Restrictions

The European Union’s Court of Justice has ruled in the long-running Interflora case against Marks & Spencer, which involves bidding on...

Pamela Parker | Sep 23, 2011 at 8:16 am ET

Australian Watchdog Loses Case Against Google Over Deceptive Ads

ACCC loses misleading ads case against Google via the Sydney Morning Herald reports the ACCC, Australian Competition and Consumers Commission,...

Barry Schwartz | Sep 22, 2011 at 10:37 am ET

Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers

Google has won a $1.6 million settlement against five defendants that it sued in December 2009 over the use of Google’s name in what the...

Matt McGee | Mar 24, 2011 at 6:59 pm ET

European Advocate General Finds Against Trademark Bidding in Interflora Case

The European Advocate General is recommending that the Court of Justice of the European Union rule against retailer Marks & Spencer for...

Pamela Parker | Mar 24, 2011 at 2:45 pm ET

SEO Held Liable, Fined In Counterfeiting Case

A website builder and SEO firm has been held liable in federal court in a case in which it was accused of enabling the sale of counterfeit...

Pamela Parker | Mar 18, 2011 at 3:18 pm ET
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