Link Building: Linkbait

How to choose the best content format for link building

Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their...

Paddy Moogan | Sep 18, 2018 at 1:05 pm ET

Here’s how to ‘expertly’ hit a link-building home run

Use expert opinions in content so when you build it, the links will...

Jeremy Knauff | Sep 5, 2018 at 1:02 pm ET

Getting it done: how to overcome common link building blockers

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to...

Paddy Moogan | Jun 26, 2018 at 1:24 pm ET

Building links in boring industries

Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful...

Jeremy Knauff | Jun 11, 2018 at 3:46 pm ET

Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy...

Mark Traphagen | Mar 24, 2015 at 10:39 am ET

Turning Old Content Into New Links

It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time...

Casie Gillette | Mar 18, 2014 at 9:00 am ET

Why The YouTube Keyword Tool Is So Amazing For Link Building

Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in,...

Julie Joyce | Oct 15, 2013 at 9:06 am ET

Are You Taking Advantage Of Content Byproducts?

In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an...

Julie Joyce | May 28, 2013 at 9:39 am ET

How To Get Links By Writing About Other People

People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it’s business...

Julie Joyce | Apr 30, 2013 at 10:05 am ET

Hard Thoughts About SEO & Link Bait

Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value,...

Tom Schmitz | Sep 15, 2011 at 9:10 am ET

Taking A Closer Look At Link Changes

When you’re trying to build as natural a backlink profile as possible, you need to carefully think about all the things that could make it...

Julie Joyce | Dec 21, 2010 at 9:47 am ET

Don’t Be A One-Dimensional Link Builder

I’m currently reading a novel that many people rave about, but it’s not really my thing. My least favorite book ever is One Hundred...

Julie Joyce | Jul 6, 2010 at 11:36 am ET

The Medium Is The Message In Link Building

In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said...

Julie Joyce | Apr 13, 2010 at 12:23 pm ET

Powerful Linkbait: Contests & Incentives

Most people in the industry look at contests and incentives as branding and marketing tools. However if you are willing to get creative, you can...

Michael Gray | Apr 30, 2009 at 7:00 am ET

Getting Links From Known, Quality Linkers

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Josh Dreller | Jul 10, 2008 at 4:10 pm ET

Yes, Truthiness Is A Credibility Factor Google Cares About

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Barry Schwartz | May 26, 2008 at 9:18 am ET

Doing A Fake Story For Linkbait? Disclose — Or Face The Wrath Of Google

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Barry Schwartz | May 22, 2008 at 9:07 am ET

How Social Media Becomes Link Fertilizer

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Eric Ward | Mar 4, 2008 at 11:31 am ET

Five Simple Linkbait Metrics (& How To Measure Them Cheaply)

Many people jump into social media marketing because they feel they “should be doing it.” Many times companies don’t take the...

Chris Winfield | Feb 5, 2008 at 8:48 am ET

Catchy Linkbait Is Worthless Without Really Good Content

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Cameron Olthuis | Jan 22, 2008 at 3:58 pm ET