Link Building: Linkbait
Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy...
Turning Old Content Into New Links
It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time...
Why The YouTube Keyword Tool Is So Amazing For Link Building
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in,...
Are You Taking Advantage Of Content Byproducts?
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an...
How To Get Links By Writing About Other People
People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it’s business...
Hard Thoughts About SEO & Link Bait
Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value,...
Taking A Closer Look At Link Changes
When you’re trying to build as natural a backlink profile as possible, you need to carefully think about all the things that could make it...
Don’t Be A One-Dimensional Link Builder
I’m currently reading a novel that many people rave about, but it’s not really my thing. My least favorite book ever is One Hundred...
The Medium Is The Message In Link Building
In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said...
Powerful Linkbait: Contests & Incentives
Most people in the industry look at contests and incentives as branding and marketing tools. However if you are willing to get creative, you can...
Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
Many people jump into social media marketing because they feel they “should be doing it.” Many times companies don’t take the...
