LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing....
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over...
LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings
Whether looking for people, jobs or posts, LinkedIn's new customized search functionality will help you find 'em...
The Social Side Of Search Engine Land: Our Top 25 Most Shared Stories Of 2014
What stories did our readers share the most across social networks this year?...
LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results
Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant...
4 LinkedIn Recommendations For The B2B SEO Professional
LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers...
LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search...
6 Targeting Methods To Reach Your Business Audience Via LinkedIn
Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively...
How To Use LinkedIn To Improve Organic Visibility
I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of...
The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It
In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly...