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LinkedIn


  • Latest

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...

Carolyn Lyden | Jan 15, 2021 at 4:18 pm ET

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 23, 2020 at 9:00 am ET

Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 16, 2020 at 8:30 am ET

 

Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 9, 2020 at 9:30 am ET

Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 2, 2020 at 9:00 am ET

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an 'Events' tab for to feature their (virtual)...

Ginny Marvin | Sep 2, 2020 at 9:27 am ET

Is your business ready to start using LinkedIn Ads?

For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy...

Jacob Baadsgaard | Jun 26, 2020 at 8:00 am ET

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable,...

AJ Wilcox | Apr 21, 2020 at 11:59 am ET

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action....

Michelle Morgan | Apr 14, 2020 at 2:20 pm ET

6 of the best social listening tools for 2020

As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...

Sponsored Content: Awario | Dec 19, 2019 at 7:30 am ET

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020....

Ginny Marvin | Oct 24, 2019 at 10:14 am ET

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...

Amy Gesenhues | Sep 17, 2019 at 9:11 am ET

Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping?

The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."...

Greg Sterling | Sep 10, 2019 at 11:09 am ET

Microsoft search, LinkedIn revenue growth slow for third straight quarter

Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019....

Ginny Marvin | Jul 19, 2019 at 3:08 pm ET

SMX Overtime: Here’s how to make SEO gains through data science

Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance....

Eun-Ji Noh | Jun 12, 2019 at 9:52 am ET

LinkedIn taps Bing search data for interest targeting

Advertisers can reach audiences based on business-oriented content they've engaged with on Bing....

Ginny Marvin | Mar 20, 2019 at 3:10 pm ET

Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...

Ginny Marvin | Jan 31, 2019 at 3:00 pm ET

Marketers can now use LinkedIn category data for targeting through Bing search

Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...

Robin Kurzer | Oct 23, 2018 at 9:47 am ET

How to take advantage of strategic PPC audience targeting

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...

Amy Bishop | Jun 25, 2018 at 11:25 am ET

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over...

Amy Gesenhues | Feb 23, 2018 at 9:30 am ET
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