Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy...
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable,...
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action....
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020....
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."...
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019....
SMX Overtime: Here’s how to make SEO gains through data science
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance....
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing....
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over...
LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings
Whether looking for people, jobs or posts, LinkedIn's new customized search functionality will help you find 'em...
The Social Side Of Search Engine Land: Our Top 25 Most Shared Stories Of 2014
What stories did our readers share the most across social networks this year?...
LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results
Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant...
4 LinkedIn Recommendations For The B2B SEO Professional
LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers...
LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results
Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search...
6 Targeting Methods To Reach Your Business Audience Via LinkedIn
Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively...