Microsoft
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B2B audience targeting: Meta Ads as an alternative to LinkedIn
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
LinkedIn’s most effective posting strategies unveiled by new study
Researchers have identified the type of content that generates the most engagement, shares and impressions.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
LinkedIn Ads launches dynamic UTMs for campaign tracking
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down
This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
Bing Deep Search is officially live for all users
Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
The tech giant plans to offer advertisers the same features currently accessible within Google's PMax.
Microsoft serving ads for Bing in Google Chrome
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.
Microsoft Advertising testing new interface similar to Google Ads
The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Microsoft unveils new tool to make cross-border advertising easier
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.
LinkedIn restores service after global outage
More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Microsoft Advertising launches Performance Max campaigns globally
Microsoft will soon introduce brand exclusions, search insights reports, and video assets to enhance its PMax campaigns.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
LinkedIn publishes actionable steps before third-party cookie deprecation
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
9 of the best custom GPTs for SEO in the GPT store
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia.
LinkedIn launches enhanced audience insights and predictive analytics
The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for better optimization.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Bing Deep Search is rolling out to more users
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
LinkedIn launches Website Actions to simplify action tracking
This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity.
4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
LinkedIn to sunset lookalike audiences
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
LinkedIn launches sponsored articles
LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.
PPC outlook: How advertisers can stay ahead in 2024
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.