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Microsoft: Cortana


  • Latest

Nine voice search stats to close out 2019

A look back at some of the year's key voice search and virtual assistant metrics. ...

Greg Sterling | Dec 23, 2019 at 3:18 pm ET

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri....

Greg Sterling | Oct 25, 2019 at 2:22 pm ET

Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study....

Greg Sterling | Aug 19, 2019 at 11:38 am ET

 

Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies

Are your local SEO and business listing data optimization efforts ready for voice...

Greg Sterling | Apr 9, 2019 at 3:54 pm ET

Voice gaining on mobile browser as top choice for smartphone-based search

Since 2018, voice has become more users' first choice for mobile...

Greg Sterling | Mar 5, 2019 at 9:00 am ET

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

We're heading toward a voice-first world for publishers, retailers and brands....

Greg Sterling | Jan 18, 2019 at 11:07 am ET

Why one marketer thinks smart speakers have their work cut out for them

Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...

Greg Sterling | Dec 24, 2018 at 10:00 am ET

Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana

Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries....

Greg Sterling | Dec 21, 2018 at 10:50 am ET

Redesigned iOS Cortana app looks better but adoption challenges remain

Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through....

Greg Sterling | Nov 15, 2018 at 11:01 am ET

Cortana loses its chief after only 8 months

Microsoft is an AI leader but Cortana lags its rivals in distribution....

Greg Sterling | Nov 6, 2018 at 5:13 pm ET

Bing’s ‘Quest for Intelligent Search’ at SMX East

Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold....

Eric Enge | Oct 26, 2018 at 6:29 pm ET

Study: Google Assistant most accurate, Alexa most improved virtual assistant

While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22...

Greg Sterling | Apr 26, 2018 at 6:33 pm ET

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...

Karen Bone | Apr 13, 2018 at 11:43 am ET

Bing announces AI-powered new ‘intelligent search’ features

None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating....

Greg Sterling | Dec 14, 2017 at 1:10 pm ET

Google bringing the Assistant to tablets and Lollipop Android phones

The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition....

Greg Sterling | Dec 13, 2017 at 2:31 pm ET

Alexa and Cortana will soon work together, allowing each to access the other

You'll soon be able to ask Alexa to "open Cortana" and vice versa....

Greg Sterling | Aug 30, 2017 at 10:59 am ET

NPR survey: Americans love their smart speakers, 42% call them ‘essential’

There may already be 20 million virtual assistants in US households....

Greg Sterling | Jul 27, 2017 at 9:00 am ET

No more ‘OK Google’: Cortana can now be the default assistant on Android

It's Cortana you'll get when you long-press on the home button....

Greg Sterling | Jun 19, 2017 at 1:52 pm ET

Bing launches bots for local businesses

Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana....

Greg Sterling | May 22, 2017 at 3:11 pm ET

How to optimize for voice search

Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be...

Sherry Bonelli | May 1, 2017 at 10:32 am ET
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