Microsoft: Marketing
How to create the perfect ad with audience targeting
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture...
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...
Microsoft Offers Skype Promotion For Making Bing Your Default Search Engine
WinBeta reports that Microsoft is offering a promotion to Brazilian searchers to make Bing their default search engine and in exchange, they...
Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow
Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart...
Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a...
Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It...
Google On Bing Attack Ads: “Others Should Focus On Building Good Products”
Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail...
Microsoft Says Goodbye To “Scroogled” Ad Campaign
Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming...
This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google
Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will...
Bing Is For Doing Things It Tells You Not To Do
“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one...
Bing’s New Social Search Now Available To All In US
Bing announced that the new social search sidebar which was available for testing a few weeks ago, is now available as the default search...
Keeping Up With Google: Bing Launches New “Search Quality Insights” Series
Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide...
Microsoft Advertising Begins Aggressively Courting Small Businesses For Search
Microsoft Advertising has begun reaching out to a handful of search engine marketing (SEM) experts and small business customers, hoping to pair...
Bing’s New Ad Campaign: Bing Is For #Doing
Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea...
2012 New Year’s Day Logos From The Search Industry
Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google...
For The Holidays, Google Has NORAD Tracks Santa & Bing Has Magical Holiday Calendar
Google’s teaming up again with NORAD to product one of my favorite Christmas traditions, the NORAD Tracks Santa web site. But new for this...
Rudolph, The Red-Nosed Search Engine? Bing’s New TV Ads Have A Ranking/Bass Stop-Motion Flavor
If you know that Hermey The Elf longs to be a dentist, that Rudolph The Red-Nosed Reindeer’s girlfriend is named Clarice, and if you can...
Google Leads In Search Engines’ Efforts To Woo TV Viewers
Google’s “Dear Sophie” TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends her...
Google’s Got Logos, But Bing’s Home Page Images Attract Too
Fast Company has a fascinating article on Bing’s background images and how they are used to market the Bing service. While Google updates...
Bing Rewards Now On Bing’s Header Bar
Bing has added the Bing Rewards program directly to the top header bar of Bing’s search results. Now when you search on Bing, you will see...
