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Microsoft: Marketing


  • Latest

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...

Amy Gesenhues | Sep 17, 2019 at 9:11 am ET

Bing votes ‘no’ on political candidate and ballot measure ads

The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...

Amy Gesenhues | Oct 5, 2018 at 1:42 pm ET

How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture...

Christi Olson | Jun 29, 2018 at 3:20 pm ET

 

Is a 301 or 302 redirect best for SEO?

Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...

Bryson Meunier | Mar 9, 2018 at 10:37 am ET

Microsoft Offers Skype Promotion For Making Bing Your Default Search Engine

WinBeta reports that Microsoft is offering a promotion to Brazilian searchers to make Bing their default search engine and in exchange, they...

Barry Schwartz | May 26, 2014 at 8:50 am ET

Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow

Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart...

Matt McGee | Oct 16, 2013 at 3:02 pm ET

Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi

I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a...

Danny Sullivan | Jun 6, 2013 at 1:50 pm ET

Across From Google I/O, Microsoft Runs The “Bing It On” Challenge

Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It...

Danny Sullivan | May 16, 2013 at 6:49 am ET

Google On Bing Attack Ads: “Others Should Focus On Building Good Products”

Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail...

Danny Sullivan | Mar 10, 2013 at 1:14 pm ET

Microsoft Says Goodbye To “Scroogled” Ad Campaign

Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming...

Greg Sterling | Mar 4, 2013 at 9:36 am ET

This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google

Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will...

Danny Sullivan | Dec 12, 2012 at 2:15 pm ET

Bing Is For Doing Things It Tells You Not To Do

“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one...

Danny Sullivan | Jun 12, 2012 at 3:04 pm ET

Bing’s New Social Search Now Available To All In US

Bing announced that the new social search sidebar which was available for testing a few weeks ago, is now available as the default search...

Barry Schwartz | Jun 1, 2012 at 9:03 am ET

Keeping Up With Google: Bing Launches New “Search Quality Insights” Series

Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide...

Danny Sullivan | Mar 5, 2012 at 1:55 pm ET

Microsoft Advertising Begins Aggressively Courting Small Businesses For Search

Microsoft Advertising has begun reaching out to a handful of search engine marketing (SEM) experts and small business customers, hoping to pair...

Pamela Parker | Mar 2, 2012 at 12:12 pm ET

Bing’s New Ad Campaign: Bing Is For #Doing

Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea...

Matt McGee | Jan 20, 2012 at 4:29 pm ET

2012 New Year’s Day Logos From The Search Industry

Welcome to 2012 and Happy New Years Day everyone! We wanted to share with you the logos and themes from the search engines for New Years! Google...

Barry Schwartz | Jan 1, 2012 at 11:02 am ET

For The Holidays, Google Has NORAD Tracks Santa & Bing Has Magical Holiday Calendar

Google’s teaming up again with NORAD to product one of my favorite Christmas traditions, the NORAD Tracks Santa web site. But new for this...

Danny Sullivan | Dec 1, 2011 at 1:50 pm ET

Rudolph, The Red-Nosed Search Engine? Bing’s New TV Ads Have A Ranking/Bass Stop-Motion Flavor

If you know that Hermey The Elf longs to be a dentist, that Rudolph The Red-Nosed Reindeer’s girlfriend is named Clarice, and if you can...

Pamela Parker | Nov 23, 2011 at 3:27 pm ET

Google Leads In Search Engines’ Efforts To Woo TV Viewers

Google’s “Dear Sophie” TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends her...

Pamela Parker | Nov 11, 2011 at 12:23 pm ET
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