SEO
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Mobile
Mobile search marketing news from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on mobile search tactics and strategies to help you implement successful marketing programs.
Google testing questions and answers in the Google Maps interface
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.
PPC
Facebook is still underreporting iOS web conversions, but not as much as before
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
PPC
Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
SEO
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.
Google: SEO
Google tests Buying Guides in mobile search results
Buying Guides may present visibility opportunities for your content marketing campaigns.
Amazon
Pinterest rolls out AR ‘Try on’ feature for furniture items
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
New Google mobile search feature: People Search Next
See what Google's new search feature looks like when you do 'near me' searches on mobile.
PPC
Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
PPC
Level-up your PPC forecasting with free modeling tools for Excel
Use these tools to quantify unknowns and real-life scenarios.
SEO
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Commerce
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
SEO
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
SEO
DuckDuckGo to launch a desktop browser
That’s one more Chrome alternative that won’t support FLoC.
Amazon
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
Local
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
SEO
Google News performance report updated for accuracy, expect impression reductions
This is not a ranking change, this is just a change in how Google reports on your rankings.
SEO
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
Google Search Console
Google drops its mobile-first indexing deadline, leaves it open-ended
Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..
PPC
Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.