Mobile Marketing: App Indexing & Search
App indexing, app linking and deep links are among the terms used for efforts meant to allow people to move between search results and apps.
Google App Indexing is designed to allow people to click from listings in Google’s search results into apps on their Android and iOS smartphones and tablets. To learn more about it, see our Google App Indexing category.
Bing App Linking is like Google App Indexing, allowing people to click from listings at Bing directly to apps on Windows devices. Bing is also working on support for Android and iOS. To learn more, see our Bing App Linking category.
Apple App Search & Universal Links is also similar to Google, allowing developers to feed information from apps into Spotlight and Safari search. Using Universal Links, people can then click from results directly into apps. To learn more, see our Apple App Search & Universal Links category.
Facebook App Links isn’t a search effort but can support search. It’s also more accurately called just App Links. It’s a Facebook-backed effort to allow people to follow links between apps in the same way they jump between web pages. Bing leverages App Links for its Bing App Linking system. To learn more, see our Facebook App Link category at our sister-site, Marketing Land.
Below, you’ll find articles about search efforts and app indexing published on Search Engine Land, collected into one place.
Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in...
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...
New app rating formula headed to Google Play will favor newer reviews
Recent ratings will carry more weight to reflect the current state of your...
Back to Basics: App optimization and Firebase indexation
With the vast number of apps available, your marketing strategy needs to focus on optimizing so consumers can find your...
Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be...
Apple Search Ads: Still tapping after 6 months of testing
Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative...
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
Technical SEO checklist: 7 essential tips to implement now for 2017
In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but...
The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to...
SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX...
3 upcoming trends in paid search
What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing...
App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman...
Google App Streaming Now Live For Many Apps Via Try Now Button
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before...
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how...
Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get...
5 Essential Search Trends That Will Impact Online Revenue In 2016
What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye...
Google Search Will Integrate AMP Pages In Feb. 2016, May Get Ranking Boost
Fast-loading pages using the AMP format will arrive early next year, may be designated as "Fast" in search...
Google Expands App Indexing To Find & Stream App-Only Content
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps...
Apple’s iOS 9: What Are The Implications For Search Marketers?
Apple's iOS 9 includes new technologies and features which may have implications for search marketers working on app...
Google Search Adds Support For App Indexing In Safari On iOS 9
By the end of October, searching on Google in Safari on iOS 9 will provide deep links into apps, when appropriate and where publishers have...