Emotional Rescue: What You Need To Know About The B2B Buying Dynamic Presentations from SMX Advanced Seattle, June 2010 SEM businesses – agencies, software vendors, consultants – sell to other businesses… which evaluate rationally and make sound decisions. Then why did the deal go sour at the 11th hour? How about the customer oozing buying […]
Opening The Contracts Kimono:Translating Your Pricing Model To Legal Agreement Presentations from SMX Advanced Seattle, June 2010 Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable […]
Search Marketing In The Facebook Zone Presentations from SMX Advanced Seattle, June 2010 You’re traveling through another dimension. A dimension not of web pages and links but of fan pages and sharing. A journey into a mysterious land where none of the PageRank rules apply. That’s a signpost up ahead: your next stop, the Facebook […]
So You Want To Test SEO? Presentations from SMX Advanced Seattle, June 2010 Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How […]
Mega Session: SEO Vets Take All Comers Q&A Session from SMX Advanced Seattle, June 2010 This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions. [flv:https://searchengineland.com/video_assets/adv10/ppt/MegaSessionSEOVets.flv 364 264] Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Alex […]
What You Don’t Know About You Tube Presentations from SMX Advanced Seattle, June 2010 What’s one of the biggest search engines on the web? YouTube. What feeds much video content directly into the top results of the web’s largest search engine, Google? YouTube. Already feel you’re rocking along just fine with YouTube? Our panel seeks […]
Location Services: The New Local Search? Presentations from SMX Advanced Seattle, June 2010 Is checking in on Foursquare search? Yes, indeed! That’s because by checking in, people are also often also looking around, checking for tips, advice and information. How are location services like Foursquare, Google Latitude, Gowalla or mobile apps from established local search […]
Pump Up Those Conversions! Presentations from SMX Advanced Seattle, June 2010 You’ve got them to your site — that’s half the battle. Win the war. Convert, convert, convert! Convert them on the landing pages! Guide them past landing page as necessary, converting them deeper in the site. But convert! This session looks at tools, testing […]
The Mad Scientists Of Paid Search Presentations from SMX Advanced Seattle, June 2010 It’s alive! Mwah ha ha ha! OK, our mad scientists on this panel are far less frightening that those scary ones from B-movies. These scientists have run various paid search experiments aimed at boosting performance of their campaigns. Come see and learn […]
Test That Ad! Presentations from SMX Advanced Seattle, June 2010 Let’s face it. The creative, when it comes to paid search ad copy, doesn’t give you a lot of room to be creative. You’ve got so little space, so little time your ad will be viewed, that it’s essential that every word counts. You’re testing […]
Targeting The Search Funnel Presentations from SMX Advanced Seattle, June 2010 Most people don’t do a search and immediatley buy from a web site. They often research a product over days, weeks or even months, using different search terms from search session-to-session. The panel looks at the search funnel, as Google’s new tool recently renamed […]
Keynote Q&A: Yusuf Mehdi, Senior Vice President, Online Audience Business, Microsoft Presentations from SMX Advanced Seattle, June 2010 Yusuf Mehdi has been instrumental in leading both web search and search advertising initiatives at Microsoft. He currently has revenue and market share responsibility for the Bing and MSN businesses, and before that served as Microsoft’s chief […]
Raising Capital During & After The Great Recession Presentations from SMX Advanced Seattle, June 2010 The stock market is up and the banking crisis appears over, but that doesn’t mean that funding from sources like VC, private equity and IPOs is flowing. Intrigued about or considering raising capital? This session is for you. [flv:https://searchengineland.com/video_assets/adv10/ppt/RaisingCapitalDuringRecession.flv 364 […]
Demystifying Online Attribution Presentations from SMX Advanced Seattle, June 2010 Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? […]
Amazing PPC Tactics Presentations from SMX Advanced Seattle, June 2010 What’s hot and happening with paid search? This session will wow you with some new ideas for your PPC campaigns! [flv:https://searchengineland.com/video_assets/adv10/ppt/AmazingPPCTactics.flv 364 264] Moderator: Matt Van Wagner, President, Find Me Faster Speakers: Michael Behrens, VP e-Marketing, WebMetro Lulu Gephart, Paid Search Program Manager, REI Aaron […]
Ads On The Move: Mobile Paid Search Presentations from SMX Advanced Seattle, June 2010 The mobile search space continues to grow – and mobile ad opportunities keep growing alongside. This session reviews some of the latest tips, techniques and strategies for paid search marketers when it comes to mobile search ads in results and in […]
Google is the most popular search engine in the world, with a commanding market share of over 80% globally and just under 80% in the U.S. While we don’t have any figures direct from the company, it’s estimated that billions of searches – or trillions per year – are conducted on Google. Google’s immense popularity […]
Searching is one of the most popular activities on the internet. Search engines have become an essential part of everyone’s lives. Here at Search Engine Land, we cover search engines not just from the search marketing perspective but also for search consumers. How can you search better? What cool new search tools are out there? […]
Google Social Search is a special service that Google offers that allows you to easily find content created by your friends, family or others in your “social circle.” These past articles from Search Engine Land: Google Social Search Launches, Gives Results From Your Trusted “Social Circle” Google Social Search Goes Live, Adds New Features Google […]
Trademarks & Paid Search Google’s shifted its policy recently to be more liberal about using trademarks in search ads. Meanwhile, new lawsuits and concerns have also been emerging. This session revisits the trademark landscape to see what’s allowed, what’s changed and what might come. [flv:https://searchengineland.com/video_assets/east09/trademarks_and_paid_search.flv 364 200] Moderator: Matt Van Wagner, President & Founder, Find […]
Duplicate Content Issues What’s the best way to deal with duplicate content issues? In this session, search engine representatives offer direct advice including tips on the new canonical tag. [flv:https://searchengineland.com/video_assets/east09/duplicate_content_issues.flv 364 200] Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Sasi Parthasarathy, Program Manager, Bing Joachim Kupke, Senior Software Engineer, indexing team Google Inc. Cris […]
The Cross-Media Attribution Battle Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets. [flv:https://searchengineland.com/video_assets/east09/cross_media_attribution_battle.flv 364 200] Moderator: Sara Holubek, Consultant, […]
A mix of videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 4-5, 2012 – Seattle, WA Slides & Speaker Audio: Hardcore SEO & Social Power Tools This session takes you on a whirlwind […]
Your 90-Day Fitness Plan Got a small business or small staff? Or just want a strategy to get your SEM efforts in shape? This session provides a realistic workout plan to pump you up in 90 days. [flv:https://searchengineland.com/video_assets/west10/your_90_day_fitness_plan.flv 364 200] Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide Speakers: Stoney deGeyter, President, […]
Video, local, and other search verticals focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX West – March 11-13, 2013 – San Jose, CA Slides & Speaker Audio: Being National, Going Local Large national retailers and […]
Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]
Free Ways to Market on Facebook Your Facebook pages – your wall, groups and fan pages — are a parallel universe to your public web pages. Just as you implement search engine optimization tactics to improve web page rankings, Facebook features many opportunities to enhance your visibility. Viral distribution via Facebook’s social tools is an […]
60 Minutes Per Day For Social Media Success Got a small staff? Just don’t have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day — or less! Tools and techniques to keep you from feeling swamped in the social media quagmire. [flv:https://searchengineland.com/video_assets/west10/ppt/60-minutes-per-day-social-media-success.flv 364 […]
SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]
The Need for Speed Google has sent strong signals that the download speed of web pages matters, not only for the best conversion rates but perhaps as a factor for ranking in the SERPs in the future. In addition, speed can have an impact on how many of your pages get indexed. Here’s how to […]
Real Time Search – Beyond The Majors The major search engines aren’t the only ones offering real time search. A number of other players have been doing real time longer and more substantially. This session looks at some of the prominent up-and-coming providers of real-time search and opportunities and tools they offer. [flv:https://searchengineland.com/video_assets/west10/Real-Time-Search-Not-the-Majors.flv 364 240] […]
Real Time Search – The Majors People are addicted to Twitter and Facebook because they can get up-to-the-minute information, ask questions of their social network and get instant answers. Recognizing this development, search engines are now incorporating results from these social networking services. In this session, you’ll learn to leverage the real time search phenomenon, […]
Paid search focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: Big Data + Big Math = Exponential Search Performance Seems every industry is […]
Facebook Ad Tactics For Search Marketers Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to […]
Link Building focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX East – September 13-15, 2011 – New York, NY Slides & Speaker Audio: Link Building: Why You’re Doing It Wrong Face it: even though link […]
Analytics & Conversion focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 4-5, 2012 – Seattle, WA Slides & Speaker Audio: Hardcore Analytics In this session, we get outside the box and look […]
SMX West Conversion Ninja Toolbox – A Review of Tools & Technologies Testing alternative landing page content can dramatically increase conversion rates. But how do you know what to test? A number of powerful, inexpensive and easy-to-use new tools now make the process much easier. Learn the secrets of the pros by seeing a rapid-fire […]
Analytics Action Plans For PPC & SEO More than 90% of all search marketers are using an analytics solution of some kind, according Marketing Sherpa research. But all too often, the insights provided by search analytics languishes in ignored reports, yielding little meaningful support for PPC spending and SEO effort. Too bad, because effective use […]
Landing Pages & Multivariate Testing to Increase Conversions You say ta-may-toe, I say toh-mah-toh… It’s easy to assume that the landing page you (or your boss) likes the best is best. But research conclusively demonstrates this is a false and a profit-limiting assumption. In this session, we’ll look at what happens when you test alternative […]
Measuring How Search Ads Drive Offline Conversions ROBO – This Terminator-like acronym actually means "research online, buy offline." Despite the fact that well over 90% of all purchases are made at brick and mortar stores, a study by Yahoo and comScore found that consumers exposed to online retail marketing campaigns were more engaged and spent […]