COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
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Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Google thinks it will win but the DOJ used these arguments successfully before.
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Breaking up these companies will apparently be on the table.
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping […]
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Alternative media plan considerations for businesses participating in #StopHateForProfit.
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
SEO tools and a process to determine what was hit and how to fix it.
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Seen as a Pinterest competitor, it's something potentially broader and even older.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
The new Pinterest app on Shopify is now available in the U.S. and Canada.
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year.
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
How retailers can make their seasonal social ad dollars go further.
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Voice and visual search will ultimately become significant drivers of query volume beside text input.
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
It supports campaign management for sponsored products, sponsored brands and product display ads.
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.