Apple
Search Engine Land is your source for Apple marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into Apple search marketing:
Here’s what happened when I followed Googlebot for 3 months
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links.
SearchCap: Google Assistant via Siri, Google video & images & paid search trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 ways to boost organic video resultsNov 21, 2018 by Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand […]
Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google
iPhone users can now trigger "OK Google" by just asking Siri.
Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.
SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads showing Black Friday click, impression share trends in OverviewsNov 19, 2018 by Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over […]
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
Redesigned iOS Cortana app looks better but adoption challenges remain
Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through.
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: Save $450 on a seat at SMX WestNov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join […]
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
SearchCap: Google Assistant GMB setting, voice assistance & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The age of voice assistance and a new input paradigmNov 2, 2018 by Eric Enge SMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can find opportunities for the […]
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East session recap: Aligning marketing with your customer journey Oct 24, 2018 by Greg Sterling The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas […]
SearchCap: Bing Ads conversion reporting, Google local pack booking & Apple search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple search ads expected to generate $2 billion in revenue by 2020Oct 22, 2018 by Amy Gesenhues The ad units are on track to bring in $500 million by the end […]
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
SearchCap: Moz with STAT & marketing automation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]
SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Updated: The big list of Google Easter eggsOct 9, 2018 by Chris Sherman We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th […]
Tips for optimizing content for voice search, virtual assistants
Voice search is coming. Here's what you can do today to get ahead of the curve.
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]
SearchCap: Google confirms ‘small’ update, fast-paced SEO, Findera search engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to thrive within the fast-paced SEO environment Oct 1, 2018 by Casie Gillette There will always be new mistakes and new challenges. The key is to learn and evolve and […]
Report: Google to pay Apple $9 billion to remain default search engine on Safari
If it's accurate, Apple is making a boatload of money off of Google.
SearchCap: Google family led icon, link building and SEO audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A basic SEO audit for small businessesSep 28, 2018 by Marcus Miller Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps […]
SearchCap: Google’s 20th birthday, Image Search update & event markup reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Image Search desktop design is now rolling outSep 27, 2018 by Barry Schwartz In addition, Google has added Creator and Credit metadata support to image search. Google adds event […]
SearchCap: Google AMP stories, SEO complexities and algorithm updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s March, April and August updates might fit togetherSep 26, 2018 by Eric Enge In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective […]
SearchCap: Google Smart Bidding, SEO content style guides & Google’s 20th anniversary
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Smart Bidding for Search PartnersSep 25, 2018 by Ginny Marvin Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. How to create a style […]
SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deciphering search intent: 5 areas to get you started Sep 19, 2018 by Kristopher Jones Here are five ways to use search engine results and smart keyword research to help determine […]
Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings.
SearchCap: Bing drops URL submission tool, Ask the SMXperts, Google Maps, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now available for Apple CarPlay Sep 18, 2018 by Barry Schwartz The moment many Apple fans have been waiting for – Google Maps on CarPlay devices is now here. […]
Google Maps now available for Apple CarPlay
The moment many Apple fans have been waiting for - Google Maps on CarPlay devices is now here.
SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Play ‘Brand Offense’ to win at search Sep 12, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer […]
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
Trump doesn’t like Google news-search results, vows to ‘address’ the situation
He echoes long-standing complaint by conservatives that technology companies are biased against them.
Google marks 14 years as a public company
Today the search giant ranks as the world's third most valuable company.
How Visual and Voice Search Are Revitalizing The Role of SEO
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.
Bing app’s Camera Intelligent Search can solve complex math problems in a snap
With the new "math mode" in Bing's Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap of a picture.
Cameos on Google: How famous people get their video answers into Google search
With new iOS app, celebrities answer questions in short videos that then appear in search results.
SearchCap: Google update still rolling out, Bing adds hotel booking, page speed performance & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the […]