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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
Bing joins Google, Pinterest and others in upgrading its image search capabilities.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. AdWords gets […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a […]
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. SMX Advanced attendees return year […]
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say […]
The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less than 40% of tickets are left and are going fast. Reserve your seat now before prices increase Saturday, May 13. Search continues to evolve rapidly and SMX Advanced sessions put you at the bleeding edge […]
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A deep look at Google’s biggest-ever search quality crisisApr 3, 2017 by Danny Sullivan Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it has now tracked 4 billion store visits from adsMar 29, 2017 by Ginny Marvin The company says thousands more advertisers will gain access to store visits data as […]
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an expansion of automated call extensions […]
Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include ads.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photosMar 7, 2017 by Amy Gesenhues Flickr says its new search option uses advanced technology to surface similar photos […]
Baidu, Sogou and Yahoo Japan are adopting the mobile framework.
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search -- likely to provide an optimal experience for mobile users.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over the past week? Many webmasters […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing refreshes weather search results with interactive slider to see forecasts throughout the dayFeb 9, 2017 by Amy Gesenhues Snowbirds can also get quick results for snow conditions at U.S. ski […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. Pinterest’s Lens app turns your […]
Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull related items on Pinterest. The company announced other new features that extend search beyond the query bar on Pinterest, such as a new way to find products […]
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: Google Q4 search growth aided by changes other than ETAsJan 24, 2017 by Ginny Marvin Overall paid search growth remained steady in Q4. Separate device bidding among the drivers of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails […]
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Search Console is undergoing infrastructure updatesNov 10, 2016 by Barry Schwartz Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy. Boost […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the Google mobile-first indexNov 9, 2016 by Barry Schwartz Here’s everything we know about the Google mobile-first index. As Trump racked up Electoral College votes, searches about moving […]
Whether you've got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For manufacturers selling in retail chains, Google launches affiliate location ad extensionsOct 20, 2016 by Ginny Marvin The extension lets manufacturers to show users nearby retail chains in which their products […]