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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing partners with US National Park Service for #FindYourPark photo contest Mar 18, 2016 by Amy Gesenhues The winning photo will be featured on Bing’s home page during National Park Week […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to boost mobile-friendly algorithm this MayMar 16, 2016 by Barry Schwartz Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. 6 strategies to build links for your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has confirmed they are removing Toolbar PageRank Mar 8, 2016 by Barry Schwartz It’s official: Google has decided to kill off Toolbar PageRank from their browser tools. Is your team […]
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live: Google Launches AMP Listings In Mobile Search Results, For SomeFeb 23, 2016 by Barry Schwartz A day earlier than expected, Google has pushed AMP results in the Google mobile news […]
Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
Search Marketing Expo returns to San Jose, California March 1-3, 2016 - here's a preview of what to expect if you attend the next SMX West event!
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.
Columnist Frederick Vallaeys recaps the hottest AdWords articles of the year based on social share data from BuzzSumo. How many have you read?
Search engine optimization (SEO) is about more than your website. Columnist Dan Bagby explains how to optimize content on external web properties to help boost your organic search presence.
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Guided Tours In Web InterfaceDec 18, 2015 by Ginny Marvin Walk through setting up retargeting lists, automated rules, campaigns settings and more. The Search For An Optimal AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google My Business API Dec 17, 2015 by Barry Schwartz Now developers can automate the management of their businesses Google My Business listings via the new API. Final Chance To […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Provides An Interactive Bubble Level In Their Search Results Dec 16, 2015 by Barry Schwartz Google has a new feature where you can search for bubble level and use the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Taking Sign-Ups For AdWords iOS App Beta Dec 9, 2015 by Ginny Marvin Advertisers can apply now to start testing the iOS version of Google’s AdWords app. Google “Play […]
What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights from the company's research on the topic.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Change Location Search Filter From Search ResultsDec 1, 2015 by Barry Schwartz Google seems to have dropped yet another search tool/filter, this one for location settings. Search Spend Rose […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases The Full Version Of Their Search Quality Rating GuidelinesNov 19, 2015 by Barry Schwartz For the first time, Google has release the full version of their search quality raters […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands App Indexing To Find & Stream App-Only ContentNov 18, 2015 by Barry Schwartz Google is now experimenting with nine Android apps to surface their app only content in the […]
Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offline Search & Turn-By-Turn Navigation Come To Google Mobile MapsNov 10, 2015 by Greg Sterling Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can DominateNov 9, 2015 by Wesley Young Now that Facebook’s Universal Search includes public posts, columnist […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s App Interstitial Giant Ad Penalty Is Now Live Nov 3, 2015 by Barry Schwartz Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial […]
It's almost Halloween, and you know what that means -- it's time to prepare for the holidays! Columnist Marcus Miller provides tips for local businesses to make the most out of this holiday season.
Company is serving customized search results for French, German, Portuguese and Japanese users.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Wanted: Session Ideas For SMX WestOct 6, 2015 by Chris Sherman We want your input to help us plan our upcoming SMX West conference, which will be taking place in San […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of […]
Columnist Frederick Vallaeys recaps a session from SMX East in which paid search experts give advice for getting the most out of your seasonal SEM campaigns.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda 4.2 Is Still Rolling Out Oct 1, 2015 by Barry Schwartz Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still […]
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Site URL In Knowledge Graph Box Sep 25, 2015 by Barry Schwartz Google has added a hyperlink to the brand’s web site in the knowledge graph box. A Guide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Voice Search In Google App Now 300 Milliseconds FasterSep 24, 2015 by Barry Schwartz Google makes voice search feel “blazingly fast” and improves voice accuracy within the Google App. Local […]
While not the hottest app in the news, Google Search usage and placement is scorching, according to a new report from comScore.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands Commission-Based Hotel Ads Program Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US. Local Search Voted Most Powerful Channel For Local […]