Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.
Snapchat
Search Engine Land is your source for Snapchat news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit.
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships.
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok.
TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain challenges?
Beyond Google and Facebook advertising: 17 ad platforms you should try
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Report: Product advertising is driving spend growth in search, social, marketplace
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
Restaurants believe digital channels more important than consumers say they are
Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed.
Is Google Maps what augmented reality has been waiting for?
AR walking directions could be a breakthrough application for the industry.
SearchCap: Bing in SwiftKey, Google My Business API & Intent Lab search insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing teams up with Intent Lab to add deeper AI-powered insights to searchNov 29, 2018 by Robin Kurzer The partnership aims to provide deeper insights to help marketers align their messaging […]
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing YouTube movie trailer videos in ads on Google.comNov 8, 2018 by Ginny Marvin The videos appear in a carousel ad unit. Google Search Console experiments with domain propertiesNov 8, […]
SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East session recap: Aligning marketing with your customer journey Oct 24, 2018 by Greg Sterling The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas […]
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries.
SearchCap: Google confirms ‘small’ update, fast-paced SEO, Findera search engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to thrive within the fast-paced SEO environment Oct 1, 2018 by Casie Gillette There will always be new mistakes and new challenges. The key is to learn and evolve and […]
SearchCap: Google’s 20th birthday, Image Search update & event markup reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Image Search desktop design is now rolling outSep 27, 2018 by Barry Schwartz In addition, Google has added Creator and Credit metadata support to image search. Google adds event […]
SearchCap: Google Smart Bidding, SEO content style guides & Google’s 20th anniversary
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Smart Bidding for Search PartnersSep 25, 2018 by Ginny Marvin Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. How to create a style […]
How Visual and Voice Search Are Revitalizing The Role of SEO
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.
SearchCap: Google adds dataset schema, Bing maps update, HTTP status code guide & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search adds dataset schema support to search results Jul 31, 2018 by Barry Schwartz Data nuts, here is your chance to get your data and charts looking pretty in the […]
SearchCap: Save big on SMX East, Google Image search, lawsuit settled & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google releases speakable markup for news publishers interested in Google Assistant Jul 24, 2018 by Barry Schwartz Google has released new markup and schema aimed at bringing more news content to […]
SearchCap: Google Image search, Google AMP Stories, picking link partners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 checks you should make when choosing a link partner Jul 17, 2018 by Julie Joyce How can you best evaluate a site to determine whether it’s a good linking partner? […]
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers.
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
SearchCap: Google tests AMP labels, AdWords personalization & understanding user intent
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing AMP label in Search ads Jun 8, 2018 by Ginny Marvin The label is showing on some text ads with AMPed landing pages. Advanced AdWords Strategies to Personalize Experiences […]
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
SearchCap: Google shorter snippets, Google review notifications & paid search tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
SearchCap: Google My Business dashboard & API, class action awards & clickbait
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling Now a single registered account on GMB will be able to manage an […]
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos […]