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How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.
SMX Advanced is almost sold out! Less than 100 tickets left.
SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO to Project Owl, protecting your […]
7 great reasons to attend SMX Advanced in 2 weeks
Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference workshop. Choose from full-day, rock-star […]
How to compare paid search and organic search without sounding foolish
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
MarTech is coming! MarTech is coming! To Boston Oct. 2-4
Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up […]
The big SMX Advanced preview
Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing. Opportunities emerge faster […]
Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
35 ways to improve SEO & SEM performance, only at SMX Advanced
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. SMX Advanced attendees return year […]
Register for SMX Advanced this week: Reserve your spot & save $400
It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most sophisticated SEO & SEM […]
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
Don’t miss SMX Advanced this year. Register now & save $400!
The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less than 40% of tickets are left and are going fast. Reserve your seat now before prices increase Saturday, May 13. Search continues to evolve rapidly and SMX Advanced sessions put you at the bleeding edge […]
Time’s up! MarTech is here and it’s your last chance to attend
In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks […]
Take a deep dive on search and social. Attend a workshop at SMX Advanced.
SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12, at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right […]
Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search professionals. The agenda is packed with sessions focused on SEO […]
See who attends MarTech… and why you should too!
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of […]
Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on […]
What the data tells us about the death of exact match and its impact
Following Google's recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it's been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers' fears have come to pass.
In the age of RankBrain, these foundational SEO issues still matter
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle.
The BIG SMX London Preview: Here’s why you should attend
Search Engine Land’s SMX London is every SEO and SEM’s dream. Join us May 23–24 for a tactic-packed agenda with more than 40 dynamic and authoritative speakers, keynotes and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. SMX […]
Please take Search Engine Land’s SEO Success Factors Survey
Your feedback helps us update The Periodic Table Of SEO Success Factors. Please lend us a few minutes and your expertise!
Join us for SMX Advanced! Register now & save $500.
The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. Panel discussions and interactive Q&A sessions that solve the complex search marketing hurdles you’re facing and inspire you with new ideas. Demos from more […]
SEO and social: 1 + 1 = 3
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.
Getting the most bang for your buck: 11 CRO opportunities
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips!
Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!
For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced search marketers like you. Sessions are […]
MarTech beta rates expire this week – reserve your seat now
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available for only a […]
4 reasons you should attend MarTech this May
Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded […]
SMX West is just days away. Reserve your seat now!
We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates! Become a […]
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
There’s still time to feed your search marketing obsession @ SMX West
We’re just two weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you Join us March 21–23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and more. If you’re obsessed with SEO, SEM, PR, social media or […]
Pinterest’s updated browser extension turns off-Pinterest images into search queries
Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include ads.
What to expect when you attend SMX West. Here’s your special preview!
Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to […]
A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA
Designed by doodler Nate Swinehart, the animated image is now posted on all Google home pages around the world.
Maile Ohye has left Google
The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years.
Keeping an eye (or three) on your AdWords competitors
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script -- this time helping you keep track of what your competitors are up to.
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.
Google brings back emojis in the search results snippets for relevant queries
Google has brought back displaying emojis in the search results when the query thinks it is relevant.
How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.