Retail Column
4 ways to make your e-commerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience....
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just...