Rich Results
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
Rich Results
Google’s Rich Results are special search results that encompass a variety of features and enhancements, including rich cards, rich snippets, and enriched results. These may take the form of how-to instructions, recipes, job listings, and more.
Check back daily for the freshest content on Rich Snippets to help you optimize your site effectively.
SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Amazon
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
Google Search Console
Google’s legacy structured data testing tool is now gone
Google replaced it with a navigational page to direct you to the Google rich results tool or Schema.org tool.
Amazon
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google math solver guidelines require accuracy
Google has added a number of technical and content quality guidelines to math solver markup.
Image Search
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Google now limits one ClaimReview element per page
Previously, Google's guidelines allowed for multiple Fact Checks per page but that has changed.
Google review snippets bug seems resolved
Google seems to have fixed the bug where review snippets were not displaying in Google Search.
Google Search Console
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
Google Search Console performance report adds Math Solvers as search appearance filter
You can now see how your Math Solvers markup is doing using Google Search Console Performance reports.
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Apple
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Google limits FAQ rich results to a maximum of two per snippet
You will now see fewer FAQ drop downs in the Google search results.
Google Algorithm Updates
May 22 Google update was big, despite Google’s being mum about it; Wednesday’s daily brief
Core web vitals ranking tidbits and less data in Search Console
Google removing generic rich results filter from Search Console performance report
Google says this is because it now breakouts most rich result types in their own search appearance filters.
Google News
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Google Search Console performance report gains practice problems
You can now track your performance for your practice problem rich results.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Amazon Advertising
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.