Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
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Lessons I have learned from adding FAQ schema: A test of 1,000 keywords
FAQ snippets take more space in SERP and that can keep you on top.
Google testing tools now support evergreen Googlebot
After three months, the Google testing tools are now using the latest version of Googlebot.
Claim your Knowledge Graph: Here’s how
Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel.
Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and nutrition.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
Google Search Console adds search within markup and copy with tweaking
Check out these two new features in Google Search Console.
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Google allegedly caught scraping lyrics from Genius
Lyrics site Genius used Morse code to catch Google 'red handed.'
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
Google adds Googlebot desktop vs. mobile selector for Rich Results test
Here is a new way to test to see if your site has issues with Google's mobile-first indexing.
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema graph.
Here’s what you need to know about image optimization for SEO
Google's updated image search interface isn't the only tool keeping the spotlight on visual content and product discovery.
Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users.
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Google Merchant Center to deliver real-time search results
The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.