Search Ads
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Now you can enable call reporting at the account level in Google Ads. Here’s how
The new feature means no more forgetting to enable call reporting for every call extension and call-only...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
How keyword match types work after the new close match variants change
Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match...
Google’s latest change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants....
Google now shows dynamic search ad performance aggregated by landing page
The landing page report is one of three reports available for dynamic ad targets in the Google Ads...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
Avoid the 8 most common pitfalls of automated bidding
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common...
How to use IF functions to speak to different audiences
If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group...
There is no reason to manage bids manually
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate...
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface....
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available....
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper...
Forget me not: 3 steps to make your PPC ads more memorable
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and...
Google extends extra characters of Responsive Search Ads to text ads
The new text ad format will continue to roll out this fall. In the meantime, standard text ads can get longer, too....
Structuring paid search campaigns: Segmentation vs. aggregation
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
Expanded phrase match negatives: A script for misspellings
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Google brings Hotel Ads into the Google Ads platform, updates feed management hub
A new Hotel Ads campaign type is currently in beta....
