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What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Google Ads to prohibit spyware, surveillance products and services
The ban will apply...
Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this...
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
Google Merchant Center tips: Supplemental feeds and feed rules [Video]
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product...
3 questions SMBs should ask to maximize their COVID-19 Google Ads credit
Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first....
Analyze retail category performance across Google Ads Search and Shopping campaigns
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types....
Compare ad management tools for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup"...
Google’s got a new Shopping ad test — and it’s a weird one
A Shopping ad is accompanied by a clickable text unit....
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase....
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower....
Google adds website links to ‘Call Ads’
The optional link relieves call-volume pressure and can result in 'fewer accidental calls and more qualified leads' says the company....
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence...
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product...
YouTube launches Video Builder, a lightweight ad creation tool for businesses
Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library....
8 ways retailers can move surplus inventory during COVID-19
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an...