Search Ads
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Set yourself up for PPC success this spring and beyond
With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing...
Your customer is calling: Increase your revenue with call tracking
Make the most of your Google Ad...
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad...
Google Ads Auto Applied Recommendations: Every setting, explained
There are 35 AI-based ads suggestions. Here's tactical guidance on how to apply them to optimize your...
RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts....
Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads. ...
Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads....
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing....
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals....
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European...
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search...
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns....
How to make Search the driving force in this ‘new normal’
Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into...
Call analytics: How they can drive down costs and improve search conversions
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to...
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this...
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test....
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...