Search Ads
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Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at...
Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party...
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase...
Updated: A visual history of Google ad labeling in search results
A look back at how Google has treated ads in search results, from blue shading to the latest version of...
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not...
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year....
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking...
Apple extends Search Ads support to 46 more countries
Apps marketers also get the ability to group multiple regions into one...
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000...
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller...
Bing Ads brings 3D ads to Search with Samsung
Users can interact with the desktop ad format to inspect product features and details....
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
Google call-only ads getting ‘expanded’ with more characters
The business name is also shifting....
Not just for auto anymore: Google tests giant image search ads in new verticals.
The ads feature a carousel of...
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they...
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Now your Google text ads can show on YouTube search results, too
Google says early tests have shown similar performance results for text ads on YouTube and Google...
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad...