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Retargeting in 2020: Key Insights to Help You Succeed
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of...
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work....
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the...
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found....
A visual history of Google ad labeling in search results
A look back at how Google has treated ads in search results, from blue shading to the latest version of...
Responsive search ads available globally in all Microsoft Advertising interfaces
Microsoft recommends running up to five ads per ad group, including at least one RSA....
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to...
Standard text ads will live on a bit longer, Microsoft Advertising says
The company announced a three-month reprieve for advertisers still holding...
Brands can now buy Walmart sponsored search ads via API partners
Walmart Media Group named four initial advertising partners to support sponsored search...
Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site. ...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How deep learning can reduce bias in advertising
Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Make your remarketing more effective and less annoying with call tracking data
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing...
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google...
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns....
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping...