Search Ads
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Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search...
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...
[Updated] Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns....
How to make Search the driving force in this ‘new normal’
Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into...
Call analytics: How they can drive down costs and improve search conversions
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to...
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this...
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test....
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers....
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality....
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Google Ads to prohibit spyware, surveillance products and services
The ban will apply...
Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this...
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
Google Merchant Center tips: Supplemental feeds and feed rules [Video]
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product...