Search Ads
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Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year....
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking...
Apple extends Search Ads support to 46 more countries
Apps marketers also get the ability to group multiple regions into one...
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000...
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller...
Bing Ads brings 3D ads to Search with Samsung
Users can interact with the desktop ad format to inspect product features and details....
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
Google call-only ads getting ‘expanded’ with more characters
The business name is also shifting....
Not just for auto anymore: Google tests giant image search ads in new verticals.
The ads feature a carousel of...
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they...
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Now your Google text ads can show on YouTube search results, too
Google says early tests have shown similar performance results for text ads on YouTube and Google...
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and...
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL...
Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA...
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you...
Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your...