• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home

Search Ads


To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing? page.

  • Latest

RSAs vs ETAs, how, when, and why PPC experts use them

An analysis of more than 5,600 Google Ads accounts....

Frederick Vallaeys | Dec 14, 2020 at 8:00 am ET

Google Guaranteed badge starting to appear on Google Maps listings

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads. ...

Greg Sterling | Nov 19, 2020 at 5:32 pm ET

Microsoft Advertising promotion extensions available in time for the holidays

Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads....

Ginny Marvin | Nov 3, 2020 at 1:39 pm ET

 

Google tests local ads in Maps auto-suggest results

A local ads shows up as you start typing....

Ginny Marvin | Oct 15, 2020 at 9:10 pm ET

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google's machine learning goals....

Ginny Marvin | Oct 6, 2020 at 9:02 am ET

Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European...

Greg Sterling | Sep 30, 2020 at 4:59 am ET

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....

Greg Sterling | Sep 24, 2020 at 4:25 pm ET

RSAs: Are they living up to the promise? It depends

Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search...

Ginny Marvin | Sep 9, 2020 at 6:01 pm ET

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...

Ginny Marvin | Sep 4, 2020 at 7:00 am ET

Is Google prepping to phase out ETAs?

The Text ad creation option is no longer showing in some users' Google Ads Search campaigns....

Ginny Marvin | Aug 28, 2020 at 5:02 pm ET

How to make Search the driving force in this ‘new normal’

Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into...

Digital Marketing Depot | Aug 27, 2020 at 2:27 pm ET

Call analytics: How they can drive down costs and improve search conversions

With call volume on the rise, these platforms give marketers more ways to connect the digital experience to...

The Content Studio @ Search Engine Land | Aug 26, 2020 at 12:33 pm ET

Bing Shopping opens up to free product listings

The new offering launches with a small volume of traffic in the U.S. this...

George Nguyen | Aug 18, 2020 at 2:24 pm ET

Google extends lead forms to YouTube, Discovery campaigns

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...

Ginny Marvin | Aug 5, 2020 at 10:56 am ET

Google blows up ad headline font in new test

Headline one goes big in this latest Google Ads test....

Ginny Marvin | Jul 30, 2020 at 7:18 am ET

The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...

Andy Taylor | Jul 24, 2020 at 8:00 am ET

Microsoft Advertising offers free stock images for Audience ads

A new partnership with Shutterstock opens up the stock image library to advertisers....

Ginny Marvin | Jul 21, 2020 at 10:29 am ET

Replay: CCPA enforcement is here. What marketers need to know

The California Attorney General estimates compliance costs could reach $55 billion....

Ginny Marvin | Jul 16, 2020 at 9:00 am ET

Google opens image extension beta, adds countdowns to responsive search ads

RSAs are getting more features and functionality....

Ginny Marvin | Jul 15, 2020 at 9:00 am ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:04 pm ET
  • Previous Articles »
Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • 6 Powerful Ways Experience Analytics Can Help Your Business Now
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok