Search Ads
To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing? page.
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads....
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...
Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit....
Google Ads announces new click-to-message ad features and store visits updates
The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX...
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy controls....
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed....
Loose match types, bid-caching, and getting what you pay for in digital marketing
When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes....
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed...
Google to record some calls from ads for quality assurance
The program is aimed at bringing spam and fraud detection to call...
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...
If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how....
Now you can enable call reporting at the account level in Google Ads. Here’s how
The new feature means no more forgetting to enable call reporting for every call extension and call-only...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
How keyword match types work after the new close match variants change
Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match...
Google’s latest close variants change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants....
Google now shows dynamic search ad performance aggregated by landing page
The landing page report is one of three reports available for dynamic ad targets in the Google Ads...
