Search Ads
To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing? page.
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL...
Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA...
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you...
Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your...
What makes people click on search ads?
There's a reason search ads resonate with users -- even when they know they're ads....
Google rolling out more features for responsive search ads, adding 10 languages
New tools in the web interface are designed to make creating RSAs...
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads....
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...
Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit....
Google Ads announces new click-to-message ad features and store visits updates
The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX...
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy controls....
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed....
Loose match types, bid-caching, and getting what you pay for in digital marketing
When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes....
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed...
Google to record some calls from ads for quality assurance
The program is aimed at bringing spam and fraud detection to call...
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...