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Search Ads: Mobile Search


  • Latest

Google blows up ad headline font in new test

Headline one goes big in this latest Google Ads test....

Ginny Marvin | Jul 30, 2020 at 7:18 am ET

Google tests feeds for App install campaigns, expands deep linking and reporting

Updates are aimed at improving app install...

Ginny Marvin | Jun 24, 2020 at 9:00 am ET

Google expands App campaigns search inventory on iOS browsers

Conversions won’t be available via third-party...

George Nguyen | Jul 2, 2019 at 5:15 pm ET

 

A favicon is worth a thousand keywords

SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not...

George Nguyen | May 29, 2019 at 4:50 pm ET

Apple extends Search Ads support to 46 more countries

Apps marketers also get the ability to group multiple regions into one...

George Nguyen | Mar 27, 2019 at 4:15 pm ET

The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET

Apple search ads expected to generate $2 billion in revenue by 2020

The ad units are on track to bring in $500 million by the end of this year, according to an industry...

Amy Gesenhues | Oct 22, 2018 at 2:32 pm ET

Google testing AMP label in Search ads

The label is showing on some text ads with AMPed landing pages....

Ginny Marvin | Jun 8, 2018 at 3:01 pm ET

Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...

Frederick Vallaeys | May 18, 2018 at 12:03 pm ET

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the...

Ginny Marvin | Feb 26, 2018 at 8:56 am ET

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping...

Andy Taylor | Jan 4, 2018 at 12:04 pm ET

‘Purchases on Google’ Shopping ads test is running on iOS devices

The quick-payment mobile Shopping ads have previously been limited to...

Ginny Marvin | Dec 8, 2017 at 3:32 pm ET

The lowdown on driving app downloads with Universal App campaigns

Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help...

Matt Lawson | Dec 7, 2017 at 12:31 pm ET

Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October...

Susan Wenograd | Oct 10, 2017 at 4:57 pm ET

AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its...

Greg Sterling | Aug 14, 2017 at 2:00 pm ET

Google home service ads come to the East Coast & open up to more service categories

The local home services ad product is now available in 5 metro areas in the US....

Ginny Marvin | Jul 17, 2017 at 3:13 pm ET

Branch offers first deep-linking from ads on AMP pages to app content

The deep-linking provider is out with ads for AMP that can link directly to specific content in...

Barry Levine | Jun 27, 2017 at 10:44 am ET

Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns

The update brings Bing Ads in line with Google AdWords device...

Ginny Marvin | Jun 12, 2017 at 12:05 pm ET

IAB: Paid search was 48 percent of total digital spend in 2016

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile....

Greg Sterling | Apr 27, 2017 at 10:32 am ET

Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25....

Greg Sterling | Apr 19, 2017 at 7:12 pm ET
  • Previous Articles »
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