Search Ads: Mobile Search
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Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October...
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its...
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US....
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in...
Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device...
IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile....
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25....
Patent 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone...
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list...
Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on...
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android...
Google formally changes AdWords price extension format to swipeable cards
Price extensions are also rolling out for more languages and...
Search ads generated 50 percent of digital revenue in first half of 2016
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. ...
Bing Ads releases Expanded Text Ads globally
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google...
Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via...
Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October...
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...
Google launches its giant mobile search ads for automakers in the US
Ads for nearby dealers are also now available in mobile search in the...
Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results....
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley...
