Search Ads: Mobile Search
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...
Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party...
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not...
Apple extends Search Ads support to 46 more countries
Apps marketers also get the ability to group multiple regions into one...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry...
Google testing AMP label in Search ads
The label is showing on some text ads with AMPed landing pages....
Parallel tracking offers a page-speed improvement for AdWords advertisers
Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the...
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping...
‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to...
The lowdown on driving app downloads with Universal App campaigns
Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help...
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October...
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its...
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US....
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in...
Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device...
IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile....
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25....
Patent 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone...