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Search Ads: Mobile Search

Sign up for our daily recaps of the ever-changing search marketing landscape.

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  • Latest

Google testing new look for local inventory ads in place of local pack

The test is another effort to monetize local queries on...

Ginny Marvin | Jan 18, 2017 at 11:14 am ET

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android...

Ginny Marvin | Dec 15, 2016 at 3:00 pm ET

Google formally changes AdWords price extension format to swipeable cards

Price extensions are also rolling out for more languages and...

Ginny Marvin | Nov 14, 2016 at 11:16 am ET

 

Search ads generated 50 percent of digital revenue in first half of 2016

Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. ...

Greg Sterling | Nov 1, 2016 at 3:46 pm ET

Bing Ads releases Expanded Text Ads globally

Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google...

Ginny Marvin | Oct 25, 2016 at 4:09 pm ET

Google AdWords click-to-text message extension is coming out of beta

With the new mobile ad extension, users will be able to connect with advertisers via...

Ginny Marvin | Oct 18, 2016 at 4:00 am ET

Google expanded text ads are live, and device bidding & responsive ads for native roll out

Standard text ads will no longer be accepted as of October...

Ginny Marvin | Jul 26, 2016 at 11:00 am ET

A brief evolution of Search: out of the search box and into our lives

We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...

Sponsored Content: Bing Ads | Jun 27, 2016 at 7:35 am ET

Google launches its giant mobile search ads for automakers in the US

Ads for nearby dealers are also now available in mobile search in the...

Ginny Marvin | Mar 30, 2016 at 11:00 am ET

Google launches Trial Run Ads for apps in search results to let users play before installing

The app streaming ads allow Android users to play with an app for 10 minutes right from the search results....

Ginny Marvin | Mar 14, 2016 at 1:00 pm ET

Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls

Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley...

Wesley Young | Dec 7, 2015 at 9:12 am ET

Google’s Year Of Change Hits Mobile Retail

How have recent changes in Google's mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it...

Jonathan Hunt | Dec 2, 2015 at 11:07 am ET

Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago

Mobile drove more than half of paid search clicks on Thanksgiving and Black...

Ginny Marvin | Dec 1, 2015 at 3:49 pm ET

Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits

Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad...

Andy Taylor | Nov 12, 2015 at 9:10 am ET

Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates

New tools now available to all advertisers to inform manual bid...

Ginny Marvin | Nov 9, 2015 at 4:46 pm ET

As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?

For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess...

Mark Ballard | Oct 15, 2015 at 9:49 am ET

Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season

Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search...

Laura Collins | Oct 13, 2015 at 10:33 am ET

Does Google Really Know Where You Are? For Nearly Half Of You, The Answer Is No

Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google's location data accurate?...

Steve Cameron | Sep 25, 2015 at 9:38 am ET

Google Expands Commission-Based Hotel Ads Program

Book on Google ads now available on desktop in the...

Ginny Marvin | Sep 22, 2015 at 3:47 pm ET

Re-Examining The Top 10 Paid Search Best Practices, Part 1

Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the...

Josh Dreller | Sep 7, 2015 at 9:10 am ET
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