Search Ads: Mobile Search
Patent 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone...
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list...
Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on...
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android...
Google formally changes AdWords price extension format to swipeable cards
Price extensions are also rolling out for more languages and...
Search ads generated 50 percent of digital revenue in first half of 2016
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. ...
Bing Ads releases Expanded Text Ads globally
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google...
Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via...
Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October...
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...
Google launches its giant mobile search ads for automakers in the US
Ads for nearby dealers are also now available in mobile search in the...
Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results....
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley...
Google’s Year Of Change Hits Mobile Retail
How have recent changes in Google's mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it...
Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Mobile drove more than half of paid search clicks on Thanksgiving and Black...
Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad...
Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates
New tools now available to all advertisers to inform manual bid...
As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?
For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess...
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search...
Does Google Really Know Where You Are? For Nearly Half Of You, The Answer Is No
Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google's location data accurate?...