Search Ads: Pay Per Call
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed...
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call...
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...
3 AdWords extensions now eligible for call-only ads
Account-level extensions will be eligible to display automatically with the ad...
Google intros new call bid adjustments in AdWords
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search...
Google rolls out AdWords account-level call extensions, among other call updates
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the...
Google is launching automated call extensions in mobile ads on February 6
Call extensions will automatically pull phone numbers featured on landing pages....
Google to start showing local-specific phone numbers when location extensions appear in ads
Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January...
Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of...
Business names start showing in AdWords Call Only ads
Branding in the headlines should please...
Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...
Google’s Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords
Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords'...
Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches
Up to four paid business listings will display with direction and click-to-call...
How To Drive Phone Conversions With PPC
You're using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this...
AdWords To Require Verification For Call And Location Extension Phone Numbers
Ads without verified phone numbers will be...
Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone...
Google AdWords Debuts Local Forwarding Numbers For Call Extensions
Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are...
Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns
How important are offline phone calls to search marketers? Google has reported that 70 percent of mobile searchers have called a business...
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless...
