Search Ads: Pay Per Call
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
Google call-only ads getting ‘expanded’ with more characters
The business name is also shifting....
Google to record some calls from ads for quality assurance
The program is aimed at bringing spam and fraud detection to call...
Now you can enable call reporting at the account level in Google Ads. Here’s how
The new feature means no more forgetting to enable call reporting for every call extension and call-only...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy...
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed...
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call...
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...
3 AdWords extensions now eligible for call-only ads
Account-level extensions will be eligible to display automatically with the ad...
Google intros first Advanced Bid Strategy: Call bid adjustments in AdWords
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search...
Google rolls out AdWords account-level call extensions, among other call updates
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the...
Google is launching automated call extensions in mobile ads on February 6
Call extensions will automatically pull phone numbers featured on landing pages....
Google to start showing local-specific phone numbers when location extensions appear in ads
Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January...
Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of...
Business names start showing in AdWords Call Only ads
Branding in the headlines should please...
Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...
Google’s Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords
Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords'...
Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches
Up to four paid business listings will display with direction and click-to-call...