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Search Ads: Pay Per Call


  • Latest

Google adds website links to ‘Call Ads’

The optional link relieves call-volume pressure and can result in 'fewer accidental calls and more qualified leads' says the company....

Greg Sterling | Apr 23, 2020 at 6:33 pm ET

12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET

Google call-only ads getting ‘expanded’ with more characters

The business name is also shifting....

Ginny Marvin | Feb 26, 2019 at 12:03 pm ET

 

Google to record some calls from ads for quality assurance

The program is aimed at bringing spam and fraud detection to call...

Ginny Marvin | Oct 9, 2018 at 3:07 pm ET

Now you can enable call reporting at the account level in Google Ads. Here’s how

The new feature means no more forgetting to enable call reporting for every call extension and call-only...

Ginny Marvin | Sep 20, 2018 at 11:45 am ET

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...

Sponsored Content: Soleo | Aug 8, 2018 at 7:30 am ET

5 PPC mistakes you’re probably making in your campaigns

  Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy...

Sponsored Content: Outbrain | May 29, 2018 at 7:30 am ET

Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...

Sponsored Content: Invoca | May 14, 2018 at 7:30 am ET

AdWords Express launches notifications for calls from search ads

Advertisers can now rate calls and be notified of missed...

Susan Wenograd | Feb 7, 2018 at 3:09 pm ET

Bing Ads now supports call conversion imports

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call...

Ginny Marvin | Dec 8, 2017 at 10:30 am ET

How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...

Allen Finn | Oct 13, 2017 at 1:17 pm ET

3 AdWords extensions now eligible for call-only ads

Account-level extensions will be eligible to display automatically with the ad...

Greg Finn | Sep 21, 2017 at 2:21 pm ET

Google intros first Advanced Bid Strategy: Call bid adjustments in AdWords

The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search...

Ginny Marvin | Jul 26, 2017 at 12:00 pm ET

Google rolls out AdWords account-level call extensions, among other call updates

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the...

Ginny Marvin | Mar 8, 2017 at 1:03 pm ET

Google is launching automated call extensions in mobile ads on February 6

Call extensions will automatically pull phone numbers featured on landing pages....

Ginny Marvin | Jan 9, 2017 at 9:43 pm ET

Google to start showing local-specific phone numbers when location extensions appear in ads

Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January...

Ginny Marvin | Jan 6, 2017 at 10:35 am ET

Setting up AdWords website call conversion tracking just got a bit easier

Track calls from the phone number on your website with a couple of pieces of...

Ginny Marvin | Sep 22, 2016 at 3:57 pm ET

Business names start showing in AdWords Call Only ads

Branding in the headlines should please...

Ginny Marvin | Aug 19, 2016 at 11:03 am ET

Click-to-Call: 5 Surprising Insights About the Automotive Industry

  The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...

Sponsored Content: Marchex | Jan 26, 2016 at 7:39 am ET

Google’s Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords

Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords'...

George Aspland | Jun 19, 2015 at 12:11 pm ET
  • Previous Articles »
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