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Search Ads: Product Ads


  • Latest

Google set to deprecate Showcase Shopping ads on April 1

Previous Showcase Shopping ad layouts will be included in Product Shopping ad...

George Nguyen | Feb 24, 2021 at 1:05 pm ET

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...

Ginny Marvin | Sep 4, 2020 at 7:00 am ET

Bing Shopping opens up to free product listings

The new offering launches with a small volume of traffic in the U.S. this...

George Nguyen | Aug 18, 2020 at 2:24 pm ET

 

The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...

Andy Taylor | Jul 24, 2020 at 8:00 am ET

Google Ads to prohibit spyware, surveillance products and services

The ban will apply...

Ginny Marvin | Jul 10, 2020 at 10:18 am ET

Bing brings visual search to product ads

Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...

George Nguyen | Jun 25, 2020 at 5:30 pm ET

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this...

Pamela Parker | Jun 22, 2020 at 2:49 pm ET

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product...

George Nguyen | Jun 11, 2020 at 1:39 pm ET

Analyze retail category performance across Google Ads Search and Shopping campaigns

The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types....

Ginny Marvin | May 26, 2020 at 3:34 pm ET

Compare ad management tools for Google Shopping, Amazon, and more

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...

Digital Marketing Depot | May 14, 2020 at 3:55 pm ET

Google tests ‘Curbside Pickup’ badge for local Shopping ads

Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup"...

Ginny Marvin | May 11, 2020 at 10:00 am ET

Google’s got a new Shopping ad test — and it’s a weird one

A Shopping ad is accompanied by a clickable text unit....

Ginny Marvin | May 7, 2020 at 2:38 pm ET

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower....

Ginny Marvin | May 1, 2020 at 10:32 am ET

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...

Pamela Parker | Apr 21, 2020 at 3:13 pm ET

In major shift, Google Shopping opens up to free product listings

After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product...

Ginny Marvin | Apr 21, 2020 at 9:00 am ET

8 ways retailers can move surplus inventory during COVID-19

While these strategies are particularly valuable now, they can be applied any time surplus inventory is an...

Chris Corrado | Apr 14, 2020 at 8:00 am ET

How SEO and PPC strategies can work together to drive business goals

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP...

Ronald Dod | Apr 9, 2020 at 8:46 am ET

E-commerce ad spend doubled as social distancing behavior took hold

Will the pace continue amid supply chain...

Ginny Marvin | Mar 23, 2020 at 5:00 am ET

Amazon search ads: How to advertise on Amazon — profitably

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more...

Ginny Marvin | Mar 2, 2020 at 8:57 am ET

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work....

Ginny Marvin | Feb 25, 2020 at 2:36 pm ET
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