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Search Ads: Video


  • Latest

YouTube launches Video Builder, a lightweight ad creation tool for businesses

Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library....

George Nguyen | Apr 14, 2020 at 4:34 pm ET

Performance marketing comes to television

Long a pure branding play, advertisers can now unlock television’s potential with Connected...

Sponsored Content: SteelHouse | Nov 20, 2019 at 7:30 am ET

Google extends Shopping ads to more YouTube inventory

Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...

Ginny Marvin | Nov 5, 2019 at 10:00 am ET

 

Google moves to simplify, standardize content policies for publishers

The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. ...

Amy Gesenhues | Aug 28, 2019 at 10:54 am ET

SMX replay: Brand to demand, the full funnel approach

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their...

George Nguyen | Jul 24, 2019 at 12:12 pm ET

SMXcast: Tactics to improve your YouTube video ad performance

Ashley Mo discusses how to run video and search ads together to increase...

George Nguyen | Jun 21, 2019 at 9:29 am ET

How you can make the most of your YouTube video advertising

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...

Sponsored Content: Movavi | Apr 10, 2019 at 7:30 am ET

Amazon to introduce video ads in mobile-app search results — report

The buy reportedly requires a minimum $35,000...

Greg Sterling | Mar 21, 2019 at 4:48 pm ET

The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET

TrueView for Shopping: The perfect marriage of awareness and direct response

To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper...

Joe Martinez | Nov 26, 2018 at 1:12 pm ET

Google testing YouTube movie trailer videos in ads on Google.com

The videos appear in a carousel ad unit....

Ginny Marvin | Nov 8, 2018 at 3:58 pm ET

Google debuts Shoppable Image ads, video in Shopping Showcase ads

The new formats, introduced for the holiday season, are intended to help advertisers attract new...

Ginny Marvin | Sep 14, 2018 at 9:14 am ET

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 14, 2018 at 2:39 pm ET

All the right marketing technology for advanced TV media buying

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...

Sponsored Content: LiveRamp | Feb 15, 2018 at 7:30 am ET

The YouTube Ads perk you didn’t know existed

Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which...

Todd Saunders | Sep 18, 2017 at 1:21 pm ET

Here’s a script to stop ads from showing next to offensive videos

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for...

Frederick Vallaeys | Apr 12, 2017 at 3:58 pm ET

TrueView For Shopping: Making YouTube The Next Big Shopping Destination

Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping...

Laura Collins | Dec 8, 2015 at 9:45 am ET

Yahoo Is Testing Giant Brand Video Ads In Search Results

The ads autoplay shortly after the search results load, taking over most of the screen on...

Ginny Marvin | Dec 4, 2015 at 9:52 am ET

Why Video Ads In Google’s Search Results Are Closer Than Ever

Though Google has not confirmed it, columnist Pauline Jakober believes there are many signs pointing to a future in which search ads might...

Pauline Jakober | Oct 5, 2015 at 9:28 am ET

Google Brings YouTube TrueView Campaigns Into The AdWords Fold

Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns....

Ginny Marvin | Sep 2, 2015 at 12:00 pm ET
  • Previous Articles »
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