Search Ads: Video
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. ...
SMX replay: Brand to demand, the full funnel approach
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their...
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit....
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...
The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which...
Here’s a script to stop ads from showing next to offensive videos
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for...
TrueView For Shopping: Making YouTube The Next Big Shopping Destination
Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping...
Yahoo Is Testing Giant Brand Video Ads In Search Results
The ads autoplay shortly after the search results load, taking over most of the screen on...
Why Video Ads In Google’s Search Results Are Closer Than Ever
Though Google has not confirmed it, columnist Pauline Jakober believes there are many signs pointing to a future in which search ads might...
Google Brings YouTube TrueView Campaigns Into The AdWords Fold
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns....
Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube...
Data: The Digital Common Denominator
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was...
Adwords For Video Gets Reporting Enhancements
Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting...