SEO – Search Engine Optimization
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Google Posts, ‘temporarily disabled,’ now back
Marketers had been having trouble with Posts over the past two weeks....
Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?
A discussion with Google My Business Gold Product Expert Krystal Taing....
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
Bing adopts SpecialAnnouncement structured data for COVID-19
The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center...
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your...
Video: Martha van Berkel talks about structured data
Does adding schema help improve your search rankings? Google says no...
Schema.org adds coronavirus-related structured data types in version 7.0
“SpecialAnnouncement” and “eventAttendanceMode” can help businesses provide event updates in the search...
What’s a DAM and why should you care?
What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one...
Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process
Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the...
Analysis of 250 million SERPs finds no-click story more complex than it appears
Perficient Digital study: snippets are 'click-neutral' and ads steal from...
Most local SEOs making at least $60,000
Half of local SEOs have been working in the industry for at least a decade....
Google tightens FAQ markup guidelines, disallows repetition of questions and answers
If you repeat the same question and answer in multiple FAQ pages on your site, you are in violation of Google's...
Yotpo taps Bazaarvoice Network for review distribution to retailer sites
Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption....
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut...
Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays
You can now test your pages in real time to see how Google can display your how-to pages on smart...
Google adds new image license metadata for licensable image label
Google is beta testing a new way for sites to display licensing information about content that appears in Google...
Google: Spam less than 1% of Maps content
The company cited spam fighting data in a post on contributed content....
7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...
Warner Bros. renamed the Harley Quinn movie for better SEO
After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last...
Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place
The subscription-based product can also be used to identify review trends across...