SEO – Search Engine Optimization
To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those...
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping...
What is the right price for your agency’s SEO services?
Whether or not your agency’s pricing is on point is a pressing question when dealing with a potential...
How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever...
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search...
How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience...
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search...
The Secret Behind SEO Success: Estimate and optimize your content’s rank as you create it
Identify opportunities to optimize and create content for performance against your top...
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO...
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search...
Google’s Lighthouse is now recommending JavaScript library alternates
Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern...
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...
How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX....
Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic...
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube....
Video: Elie Orgel on leveraging data for unique content
Write about your niche areas of expertise to rank above the...
Crowd Marketing: Fears, perks and a comprehensive Guide
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural...
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals....
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the...