SEO – Search Engine Optimization
To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.
7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...
Warner Bros. renamed the Harley Quinn movie for better SEO
After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last...
Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place
The subscription-based product can also be used to identify review trends across...
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies "aggregating and anonymizing" user behavioral data for third party...
What local SEOs should focus on in 2020
Four experts offer their top 3 recommendations for local search marketers....
Google Dataset Search is out of beta and adds new features
If you want to capitalize on this speciality search engine, make sure to add datasets schema where...
9 pitfalls to scaling content and how to avoid them
Are you struggling to keep a steady flow of on-topic, on-brand...
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best...
Google will drop support for data-vocabulary.org structured data on April 6
Site owners will have to switch to schema.org markup to be eligible for rich...
Google is hogging half your traffic–Learn how to get it back
Our experts will show you the proactive steps you can take today to recover traffic lost to Zero-Click searches....
Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach
But agencies, SEOs, and resellers are not eligible to become MBPs....
Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam
Will the problem of fake listings and reviews destroy trust in major platforms?...
Online tax-filing services can no longer hide free services from Google Search results
TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS...
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what's most significant....
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to...
How many people should be on your SEO team? The factors to consider
Why you need to look at the operational needs as well as revenue impact when determining SEO team size....
Don’t know much about SEO: Survey finds business owners lack basic knowledge
A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO....
Microsoft brings visual search to Windows search bar
The feature lets users take a full or partial screenshot to be processed by Bing Visual...
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product...
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh....