SEO – Search Engine Optimization
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The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...
Google opens the source for its robots.txt parser in Java and testing framework in C++
The new releases are from Google's Search Open Sourcing...
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in...
Google now supports shipping details schema for product results
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google...
How to (re)build an SEO agency today – Part 3: Changing business models
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for...
Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core...
GoogleBot to soon crawl over HTTP/2
While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this...
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key...
Keywords in generic top-level domains won’t help you rank better
Here’s how Google treats every type of...
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify...
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their...
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better...
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than...
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors...
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
How would an SEO agency be built today? Part 1: Consumers and trends
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed...
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual)...