SEO – Search Engine Optimization
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Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract...
Next on Live with Search Engine Land: The ins and outs of Shopify SEO
With more businesses turning to Shopify to serve customers, optimizing their sites for search is critically...
Coming up on Live with Search Engine Land: Special three day series on SEO for developers
Act like a developer/ Think like an...
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing...
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the...
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated....
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage....
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet....
Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...
Google upgrades enterprise messaging capabilities in Maps and Search
Enhanced features include smart replies, visual product carousels, custom welcome...
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market...
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...
Web Vitals come to Google’s Test My Site tool
The tool gives mobile speed and user experience...
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...
Apple’s Siri gets first major redesign in years
Plus there is a new Apple Translate app that is private and...
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...
Google adds ClaimReview or Fact Check schema support for images
This won't improve your rankings but it may lead to better click-through...
Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs....
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening...
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google....