SEO – Search Engine Optimization
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Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on...
Google Search Console adds Datasets to enhancement reports section
Check out this new report within Google Search Console and if you don't see it, do not...
BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool
The tool is designed to help SEOs and businesses more easily track local algo...
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just...
Lucidworks’ new feature promises enhanced internal site search customization
Aims to enable retailers to optimize site search without having to call on...
Search used when brands are unknown, but it’s direct navigation for existing customers
A new survey from Yext explores what content sources are more trusted and what's at stake in not paying enough attention to third party...
Change log: Google updated its Search Quality Rater Guidelines
Here's what's new, compared side-by-side with the last...
Google adds new movie structured data
Take note if you have movie listings on your web...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
Google selects canonical URLs based on your site and user preference
If a different URL is chosen, it doesn’t negatively affect your...
Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO
Survey also finds that SEOs think government investigations are least likely to impact the...
The line between subdomain leasing and alternative revenue strategy
How search engines handle subdomain leasing may carry implications for all...
Bing Webmaster Tools allows site verification via Google Search Console
The beta option enables site owners to skip verification by...
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. ...
Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she...
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why....
You can’t opt into or out of mobile-first indexing
Google's John Mueller reminds us that one day, there will only be mobile-first...
Why is there so little innovation in local?
The alpha and omega of local is now...
How one in-house SEO team is taking on industry incumbents
A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic...
Google is aware of sites hosted on another’s subdomain
It’s improving its systems to recognize such content and treat it...