SEO – Search Engine Optimization
To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that's when you should step on the...
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page...
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed...
Microsoft goes open source with one of its Bing algorithms
Microsoft's Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual...
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema...
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their...
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO...
There’s a new Speed Report coming to Google Search Console
You can request beta access to this new speed report...
Google Search adds support for FAQ and How-to structured data
Google now supports more structured data and adds two new enhancement reports within Google Search...
Google’s web crawler Googlebot now runs on the latest version of Chromium: Why that’s a good thing
Googlebot has been upgraded and should now be able to crawl more modern web sites with less of an...
Sitelinks searchbox, logo enhancement and unparsable structured data report added to GSC
Check out these three new reporting goodies Google just added to Search...
Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your...
Google bug may select unrelated canonical URLs, could impact indexing
Breadcrumb trails on mobile may reflect unrelated...
How to get brand URLs in Google AMP cache by extending TLS for Web Package
Google has successfully rushed a solution with an implementation scheme that will display your brand URLs in your page’s Google AMP cache...
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is...
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy....
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Google data shows Page Speed update resulted in 15-20% speed increases among slower sites
Webmasters, developers, SEOs and site owners took notice and the results are in: The web is faster, according to...
Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’
"I don’t think we’ve even tapped the potential of what good content can do for a...
Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities
Google released its annual webspam report last week to highlight advances against content that seeks to manipulate ranking algorithms and harm...