SEO – Search Engine Optimization
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Video: Aja Frost of Hubspot on the power of content structure in search rankings
Want to learn more about the power of content in SEO? Watch this...
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics...
Bing introduces penalty for ‘inorganic site structure’ violations
It includes penalties for subdomain leasing, doorway content and sites involved in private blog...
Google Search Console begins rolling out Speed report
Check out your new Speed report under the Enhancements tab within Google Search...
Google doesn’t have an ‘ideal’ page speed
The most meaningful speed metric depends on how users interact with your site, said Google's Martin...
Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds
Replying to a third of reviews may increase conversions by 80% for enterprise...
Featured snippets display on desktop 13% more often than mobile, study finds
URLs matched 91% of the time when featured snippets were displayed on both...
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in...
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and...
You need to optimize your organization for SEO success, learn how!
Join Jessica Bowman for this live webinar on Tuesday, October 23 at 1:00 PM ET (10:00...
A deeper look at Google Search Console Speed Reports
We got access to the experimental speed reports in Google Search...
Bing spotted showing domain sources in image carousels
The experimental image carousel shows page title and domain...
Google readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees....
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company....
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured...
Should you do 100% of your SEO in-house?
Here are some real-world scenarios where it can make sense to augment your in-house team with external...
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render...
Moz launches Domain Analysis, free tool for SEO metrics
Includes experimental metrics not available in Moz’s paid...
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings...
Google Search Console adds Video Enhancement, Video Appearances Performance reports
Google has new reports to help you with your videos in Google Search and...