SEO – Search Engine Optimization
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It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies...
The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you...
How to survive Google’s new local search world
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and...
What negative SEO is and is not
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by...
Better Business Bureau reviews are complex. Here’s what you need to know
Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously believed....
Yext adds TripAdvisor to listings network, conversational UI for local data updates
Messaging-based updates especially useful for SMBs and local store managers....
How to build an e-commerce SEO strategy for large retailers
Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on...
Google confirms it shortened search results snippets after expanding them last December
Time spent increasing meta descriptions for the longer Google search results snippets may have been...
Ask the SMXperts: The latest in advanced technical SEO
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling...
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the...
Beyond keywords: What really matters in SEO content
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica...
Link building is complicated: A rebuttal
Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be...
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to...
Where to find ideas for content your audience will love, look at and link to
If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor...
Google updates recipe markup for Google Search & Google Assistant
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google...
The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's...
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to...
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are...
