SEO – Search Engine Optimization
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How to optimize SEO with user-generated content
Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through...
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO...
Google crawl stats report now showing more crawls
Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search...
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search...
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask...
How to use schema markup to make an impression in search
Every business is unique in its own way and schema markup can help convey that in Google...
Google’s Lighthouse is now recommending JavaScript library alternates
Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern...
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it...
How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX....
Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic...
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube....
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure....
Video: Elie Orgel on leveraging data for unique content
Write about your niche areas of expertise to rank above the...
Google launches new crawl stats report in Search Console
Google has revamped the crawl stats report to provide actionable and useful data to your crawling...
Crowd Marketing: Fears, perks and a comprehensive Guide
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural...
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals....
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the...
Hijacked Google My Business listings appear to be a growing problem
GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant....