SEO – Search Engine Optimization
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Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best...
Google will drop support for data-vocabulary.org structured data on April 6
Site owners will have to switch to schema.org markup to be eligible for rich...
Google is hogging half your traffic–Learn how to get it back
Our experts will show you the proactive steps you can take today to recover traffic lost to Zero-Click searches....
Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach
But agencies, SEOs, and resellers are not eligible to become MBPs....
Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam
Will the problem of fake listings and reviews destroy trust in major platforms?...
Online tax-filing services can no longer hide free services from Google Search results
TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS...
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what's most significant....
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to...
How many people should be on your SEO team? The factors to consider
Why you need to look at the operational needs as well as revenue impact when determining SEO team size....
Don’t know much about SEO: Survey finds business owners lack basic knowledge
A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO....
Microsoft brings visual search to Windows search bar
The feature lets users take a full or partial screenshot to be processed by Bing Visual...
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product...
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh....
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson...
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins
Hawkins says the Local Search Forum & the LocalU forum will merge....
How deep learning can reduce bias in advertising
Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you...
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
How to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from...