SEO – Search Engine Optimization
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Google adds JavaScript SEO basics to its Search developer’s guide
The new section aims to provide beginners with an overview of how Googlebot processes...
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and...
Video: Lily Ray on recovering after a Google core update
Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm...
What two big studies tell us about the state of local marketing
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute....
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to...
Only 30% of SMBs would recommend their current SEO provider, survey finds
Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry...
Google to stop supporting noindex directive in robots.txt
Changes are coming to how Google understands some of the unsupported directives in your robots.txt...
Google posts draft to formalize Robots Exclusion Protocol Specification
Google open sources its robots.txt parser as part of this...
SMX Replay: How to use data storytelling to earn top-tier media coverage
Amanda Milligan explains three factors that have earned coverage from NPR and...
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the...
How to spin a bad site migration into higher traffic and conversions
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and...
Google deprecates social knowledge panel markup support
Be on the lookout for changes to your knowledge...
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search...
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid...
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search....