SEO – Search Engine Optimization
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Why is there so little innovation in local?
The alpha and omega of local is now...
How one in-house SEO team is taking on industry incumbents
A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic...
Google is aware of sites hosted on another’s subdomain
It’s improving its systems to recognize such content and treat it...
Now, more than 50% of Google searches end without a click to other content, study finds
Zero-click searches hit an all-time high in...
Google’s indexing issues are resolved
Google has just confirmed the indexing issues from yesterday are fully...
Yes, Googlebot can detect JavaScript redirects
JavaScript redirects are followed similarly to server-side redirects, Google...
Google testing tools now support evergreen Googlebot
After three months, the Google testing tools are now using the latest version of...
Video: Catalyst’s Paul Shapiro on going beyond technical SEO
Natural language processing, SEO testing, technical SEO audits and more were all discussed in this...
Bing is asking for feedback on its Webmaster Guidelines
“Any shady tactics you think are not penalized enough?” Bing project manager...
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO
Working in a big enterprise like IBM can be really impactful and...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....
Google notifying webmasters to remove noindex from robots.txt files
Google is now sending reminders that you need to stop depending on your noindex in your robots.txt...
Back to Basics: Do outbound links matter for SEO?
Google cautions SEOs to be mindful about outbound linking....
‘Swipe to Visit’ has arrived on Google Images
AMP-enabled sites will display as previews on image search...
Google adds JavaScript SEO basics to its Search developer’s guide
The new section aims to provide beginners with an overview of how Googlebot processes...
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and...
Video: Lily Ray on recovering after a Google core update
Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm...
What two big studies tell us about the state of local marketing
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute....