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SEO – Search Engine Optimization


SEO – Search Engine Optimization

To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.

  • Latest

How to optimize SEO with user-generated content

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through...

Digital Marketing Depot | Jan 22, 2021 at 1:02 pm ET

Content consolidation among winning SEO strategies, award winners say

This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO...

Carolyn Lyden | Jan 21, 2021 at 8:39 pm ET

Google crawl stats report now showing more crawls

Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search...

Barry Schwartz | Jan 19, 2021 at 9:10 am ET

 

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year

Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search...

Carolyn Lyden | Jan 14, 2021 at 12:05 pm ET

Yelp launches “health and safety measures” community feedback feature

Yelp launches new rating feature for community to leave feedback on local business social distancing and mask...

Carolyn Lyden | Jan 12, 2021 at 11:04 am ET

How to use schema markup to make an impression in search

Every business is unique in its own way and schema markup can help convey that in Google...

Martha van Berkel | Jan 11, 2021 at 8:00 am ET

Google’s Lighthouse is now recommending JavaScript library alternates

Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern...

Detlef Johnson | Jan 5, 2021 at 2:41 pm ET

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 8:00 am ET

Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...

George Nguyen | Dec 29, 2020 at 8:00 am ET

Google to move the Structured Data testing tool to schema.org

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it...

Barry Schwartz | Dec 15, 2020 at 10:25 am ET

How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX....

Ginny Marvin | Dec 9, 2020 at 2:10 pm ET

Why your content strategy needs both rank-worthy and link-worthy content in the mix

How a two-pronged approach can help you increase brand awareness and organic...

Amanda Milligan | Dec 8, 2020 at 2:00 pm ET

YouTube remains dominant source of video in top Google ranking positions

Study found 83% of videos in search results carousel come from YouTube....

Greg Sterling | Dec 8, 2020 at 9:20 am ET

Google adds more discovery to Google Maps with ‘community feed’

The new feed offers more opportunities for local business exposure....

Greg Sterling | Dec 1, 2020 at 3:38 pm ET

Video: Elie Orgel on leveraging data for unique content

Write about your niche areas of expertise to rank above the...

Barry Schwartz | Nov 30, 2020 at 10:26 am ET

Google launches new crawl stats report in Search Console

Google has revamped the crawl stats report to provide actionable and useful data to your crawling...

Barry Schwartz | Nov 24, 2020 at 11:13 am ET

Crowd Marketing: Fears, perks and a comprehensive Guide

“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural...

Sponsored Content: Natural Links | Nov 20, 2020 at 7:30 am ET

Analyzing competition with SE Ranking tools

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals....

Sponsored Content: SE Ranking | Nov 19, 2020 at 7:30 am ET

What to evaluate ahead of Google’s Page Experience update

The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the...

George Nguyen | Nov 18, 2020 at 2:03 pm ET

Hijacked Google My Business listings appear to be a growing problem

GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant....

Greg Sterling | Nov 13, 2020 at 8:18 am ET
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