SEO – Search Engine Optimization

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Latest

How one in-house SEO team is taking on industry incumbents

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic...

George Nguyen | Aug 16, 2019 at 9:49 am ET

Google is aware of sites hosted on another’s subdomain

It’s improving its systems to recognize such content and treat it...

George Nguyen | Aug 14, 2019 at 4:52 pm ET

Now, more than 50% of Google searches end without a click to other content, study finds

Zero-click searches hit an all-time high in...

George Nguyen | Aug 14, 2019 at 11:41 am ET

Google’s indexing issues are resolved

Google has just confirmed the indexing issues from yesterday are fully...

Barry Schwartz | Aug 9, 2019 at 10:52 am ET

Yes, Googlebot can detect JavaScript redirects

JavaScript redirects are followed similarly to server-side redirects, Google...

George Nguyen | Aug 8, 2019 at 2:04 pm ET

Google testing tools now support evergreen Googlebot

After three months, the Google testing tools are now using the latest version of...

Barry Schwartz | Aug 7, 2019 at 9:34 am ET

Video: Catalyst’s Paul Shapiro on going beyond technical SEO

Natural language processing, SEO testing, technical SEO audits and more were all discussed in this...

Barry Schwartz | Aug 5, 2019 at 9:14 am ET

Bing is asking for feedback on its Webmaster Guidelines

“Any shady tactics you think are not penalized enough?” Bing project manager...

George Nguyen | Jul 31, 2019 at 12:06 pm ET

Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

Working in a big enterprise like IBM can be really impactful and...

Barry Schwartz | Jul 31, 2019 at 11:35 am ET

The 4 big reasons agencies need marketing automation to survive

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....

Sponsored Content: SharpSpring | Jul 30, 2019 at 7:30 am ET

Google notifying webmasters to remove noindex from robots.txt files

Google is now sending reminders that you need to stop depending on your noindex in your robots.txt...

Barry Schwartz | Jul 29, 2019 at 9:30 am ET

Back to Basics: Do outbound links matter for SEO?

Google cautions SEOs to be mindful about outbound linking....

George Nguyen | Jul 26, 2019 at 4:00 pm ET

‘Swipe to Visit’ has arrived on Google Images

AMP-enabled sites will display as previews on image search...

George Nguyen | Jul 25, 2019 at 2:40 pm ET

Google adds JavaScript SEO basics to its Search developer’s guide

The new section aims to provide beginners with an overview of how Googlebot processes...

George Nguyen | Jul 19, 2019 at 1:30 pm ET

Emoji SEO presents opportunities for video

Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic...

George Nguyen | Jul 18, 2019 at 8:00 am ET

Three reasons PPC campaigns fail that nobody seems to care about

Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...

Sponsored Content: Adzooma | Jul 16, 2019 at 7:30 am ET

Bing showing a streamlined recipe carousel in search results

Users can still filter rich results according to time and...

George Nguyen | Jul 11, 2019 at 2:31 pm ET

Video: Lily Ray on recovering after a Google core update

Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm...

Barry Schwartz | Jul 11, 2019 at 11:14 am ET

What two big studies tell us about the state of local marketing

New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute....

Greg Sterling | Jul 9, 2019 at 11:09 am ET

Yoast SEO 11.6 updates how-to structured data block, following Google’s changes

The latest update also includes more UX changes and bug...

George Nguyen | Jul 9, 2019 at 11:00 am ET