SEO – Search Engine Optimization
Video: Eli Schwartz on Google Panda gutting a site’s traffic
We also talked about enterprise SEO and what to expect when working with large companies on...
Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be...
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues....
Google webspam report: Cracking down on renegade linking practices, auto-generated content
“More than 25 billion pages we discover each day are spammy,” the company...
Google Search Console performance report gets recipe filters
Use these new reports to see how well your recipe markup is performing in Google...
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...
Video: Katherine Watier Ong on how to grow your SEO team
We also discussed voice search marketing...
SEMRush drops paid guest blogging service after Google policy scrutiny
Google said selling paid links on blogs is against its webmaster guidelines and that Google can take action against those using the...
Google My Business offers more flexibility with business hours
Check your Google My Business console to set your "more hours" to reflect COVID-19 precautions....
Common JavaScript errors that can harm your SEO [Video]
And, why JavaScript may not be the real cause of your crawling...
Bing Webmaster Tools now gives you competitive link data
You do not need to have the site verified to see the site's link profile in Bing Webmaster...
Why the evergreen Googlebot is such a big deal [Video]
Google’s Martin Splitt discusses the effort behind making Googlebot ‘evergreen’ in this clip from Live with Search Engine...
Google local ranking changes in early May? Thank a bug
Google confirmed fluctuations seen in local rankings was a bug and says it fixed the...
Video: Sarah Teach on conscious capitalism in SEO
Conscious SEO is about being conscious about all the stake holders with your...
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over....
SEOs and developers: Why they’re better together [Video]
Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the...
Common oversights that can impede Google from crawling your content [Video]
SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from...
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search...
Core Web Vitals report replaces Speed report in Google Search Console: What you need to know
If you are looking for the speed report in Google Search Console, it is no longer named...