SEO – Search Engine Optimization
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the...
Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google's...
Google Dataset Search: A new search service to find data from sciences, government, some news organizations
Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search...
5 ways to avoid duplicate content and indexing issues on your e-commerce site
Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best...
How small businesses can see big results with foundational SEO
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective...
How to capitalize on the competitive advantage of real-time data analysis
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data...
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here's a look at how to hire good copywriters that will...
Why following SEO trends guarantees SEO budget waste.
Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons...
This SEO nerd says its OK to ask for links
Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a...
Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches
Over 90 percent of survey respondents also said they were likely to click on the first set of...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be...
Case study: The tale of two internal link tweaks
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on...
How to manage multiple GMB listings for service area businesses
Contributor Brian Smith offers insights on how service area businesses can use GMB's bulk syndication service to increase their visibility and...
Report shows YouTube and Google video ranking algorithms differ widely
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video...
Flying close to the sun: SEO tactics that may get you burned
The temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or...
A checklist: Important SEO points to cover in a content campaign
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and...
Old content still showing up in Google search results? Google might not find that content important
Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their...
How to increase your PageSpeed in WordPress
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key...
Link-building tools you may not know about
Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and...
