SEO – Search Engine Optimization
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify...
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their...
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better...
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than...
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors...
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
How would an SEO agency be built today? Part 1: Consumers and trends
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed...
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual)...
Google officially launches ‘licensable’ image label and filter in Image search
The badge is powered by structured data and part of an effort to help photographers get paid for their...
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts....
Home activities structured data now supported by Google Search
Google just added new search development documents for this structured data...
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work....
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't...
Power SEO Friendly Markup With HTML5, CSS3, And Javascript
Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with...
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this...
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your...
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam....
Google rich results test tool adds support for article structured data
Google keeps upgrading this tool to add more and more structured data...
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate....