SEO – Search Engine Optimization
Get beyond the algorithm with a data-driven SEO content strategy
Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a...
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in...
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during...
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of...
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021....
Video: Mike Blumenthal on review attribution in local search
Reviews can be used for a way to speak to your customers and as a competitive intelligence...
Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search...
SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks
How to get SEO-friendly website pages to feel like there's magic burbling up beneath...
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong...
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline....
Bing revamps Site Explorer in new Bing Webmaster Tools
This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors,...
Google search quality guidelines update breaks down dictionary and encyclopedia results and more
Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the...
8 major Google algorithm updates, explained
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO...
Google My Business and reviews gain in 2020 Local Ranking Factors survey
But rankings and conversions aren't always the same thing....
Google Shopping now free globally
Initially launched in the U.S. in April, now available worldwide in...
The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...
Google opens the source for its robots.txt parser in Java and testing framework in C++
The new releases are from Google's Search Open Sourcing...
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in...