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SEO: Cloaking & Doorway Pages


  • Latest

Flying close to the sun: SEO tactics that may get you burned

The temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or...

Stephan Spencer | Aug 22, 2018 at 1:23 pm ET

How to effectively report competitor spam

Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in...

Kaspar Szymanski | Mar 8, 2018 at 11:00 am ET

Tips to troubleshoot your technical SEO

Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common...

Patrick Stox | Oct 26, 2017 at 1:54 pm ET

 

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content...

Greg Gifford | May 22, 2017 at 10:07 am ET

10 tips for avoiding shady SEO providers

Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out...

Greg Gifford | Mar 28, 2016 at 10:40 am ET

Hacked Content On The Rise: Take SEO Precautions To Protect Your Site

Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to...

Tony Edward | Feb 5, 2016 at 11:29 am ET

Local SEO Landing Pages 2.0

Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful....

Marcus Miller | Jun 12, 2015 at 9:42 am ET

5 Ways Sites Can Dodge Google’s Doorway Page Update

Columnist Andrew Shotland discusses Google's ranking adjustment dealing with doorway pages and suggests ways that local businesses can avoid...

Andrew Shotland | Apr 20, 2015 at 9:38 am ET

Google To Launch New Doorway Page Penalty Algorithm

Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to...

Barry Schwartz | Mar 16, 2015 at 12:51 pm ET

Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages

Google adds support for web pages that dynamically change their content based on IP origin or language...

Barry Schwartz | Jan 28, 2015 at 8:57 am ET

Should You Gate Content? The SEO Implications

Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my...

Janet Driscoll Miller | Jul 10, 2014 at 9:42 am ET

Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky...

Barry Schwartz | Apr 30, 2014 at 9:20 am ET

2014 SEO Playbook: On-Page Factors

Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving...

Tom Schmitz | Dec 5, 2013 at 9:35 am ET

Google’s Matt Cutts: User Redirection Based On Location Is Not Spam

Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their...

Barry Schwartz | Oct 10, 2013 at 8:53 am ET

The Perils Of Parallax Design For SEO

First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website...

Janet Driscoll Miller | Jul 11, 2013 at 11:46 am ET

Google’s Definitive Cloaking Video

Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.” Here is the...

Barry Schwartz | Nov 2, 2011 at 11:22 am ET

Lessons Learned at SMX West: Google’s Panda Update, White Hat Cloaking & Link Building

An amazing amount of great information came out of SMX West this week. Below is a summary of some of what I found to be the most actionable and...

Vanessa Fox | Mar 12, 2011 at 1:36 pm ET

Google On Designing Mobile Friendly Websites

Pierre Far from Google wrote a blog post on how to design mobile friendly websites while considering Google’s webmaster guidelines and...

Barry Schwartz | Feb 22, 2011 at 9:57 am ET

Google Vows Renewed Look At Cloaking In 2011

The head of Google spam fighting team, Matt Cutts, has tweeted that Google will be looking more at cloaking in the first quarter of 2011,...

Barry Schwartz | Dec 28, 2010 at 9:58 am ET

Why Google Should Ban Its Own Help Pages — But Also Shouldn’t

Google takes pride in showing how it will enforce its anti-spam rules even against itself, but apparently there’s a limit to how far it...

Danny Sullivan | Jul 6, 2010 at 1:42 pm ET
  • Previous Articles »
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