SEO: Site Speed
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The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress...
Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO...
Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site...
Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP...
Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic
Do you want to get maximum results with minimal effort? Columnist Jeremy Knauff outlines five simple tactics that can lead to big SEO...
What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced
Columnist Eric Enge breaks down the "AMA With Google Search" session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan...
The AMP is a lie
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick...
AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for...
Google updates its mobile Test My Site tool with more competitive analysis
Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load...
5 must-do technical SEO audit items in 2017
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order...
Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress...
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile...
Images: Your easiest page speed win
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy...
SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web...
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make...
In the age of RankBrain, these foundational SEO issues still matter
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But...
Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly....
3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and...
