SEO: Content & Writing
Get the best search news, tips and resources, delivered each day.
Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and...
7 on-site SEO problems that hold back e-commerce sites
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online...
SEO content strategy: How to grow visits by 300% in one year
Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that...
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue...
5 easy-to-miss SEO mistakes blogs make
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers...
How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand...
Content marketing & SEO: The scalable way to be in the right place at the right time
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in...
Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic
Do you want to get maximum results with minimal effort? Columnist Jeremy Knauff outlines five simple tactics that can lead to big SEO...
Designing content for the mobile-first index
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's...
Top 6 tips for SEO for SaaS
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique...
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes...
How to do advanced page-level keyword research
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword...
3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be...
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be...
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new...
Developing content for the customer journey
Columnist Bobby Lyons explains why SEOs must move away from "SEO content" and start thinking about content that meets users' needs throughout...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
4 tips for becoming a content-producing machine and generating more organic traffic
Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers....
7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for...
SEO case study: Zero to 100,000 visitors in 12 months
Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or...
