SEO: Content & Writing
Do you have a leaky lead generation funnel?
Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and...
You need 23 keywords in a blog post to rank well. Not.
Contributor Jessica Foster debunks keyword density myths and other SEO content...
How to use SEO for big ROI during back-to-school and other sales events
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales...
Rookie link-building and content outreach mistakes you won’t make twice
Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content...
Smart content execution will net a lot of inbound links
Ever wonder why that link-building campaign you spent a ton of time and money on didn't take off? Contributor Paddy Moogan offers 5 content...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives...
Predicting the value of a search engine ranking signal
Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is...
SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers....
How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize...
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to...
Parsing pages: Is it better to update or remove thin content?
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says...
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the...