SEO: Content & Writing
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers....
How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize...
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to...
Parsing pages: Is it better to update or remove thin content?
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says...
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the...
Beyond keywords: What really matters in SEO content
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica...
Where to find ideas for content your audience will love, look at and link to
If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor...
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are...
7 ways to turn a webinar into a stream of link-attracting content
Contributor Jordan Kasteler explains how to use webinars you've created to develop new content and become a marketing and link-building machine...
4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract...
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...
Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be...
Enterprise SEO and cross-channel performance: Activation and integration
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first...
What people get wrong about keyword cannibalization
Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an...
Case study: On-page + off-page SEO working together = success
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on...
