Search Engines
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet....
Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this...
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...
Google launches Keen, a new personalized search-discovery-social mashup
Seen as a Pinterest competitor, it's something potentially broader and even older....
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping...
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping...
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening...
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click...
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google....
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature...
Why you should upload your full product catalog to Google Merchant Center [Video]
It's free! Take full advantage of Surfaces across Google....
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant....
FAQ: All about Google Shopping’s free and paid product listings
A Google Shopping guide to what it is, how it works and how to increase product visibility across...
Compare ad management tools for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup"...
Google’s got a new Shopping ad test — and it’s a weird one
A Shopping ad is accompanied by a clickable text unit....
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations....