Search Engines
The rise of Google Shopping in search marketing
Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online...
Google adds direct apply markup and new editorial guidelines for job postings
The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn't add any value to the...
Webinar: How much of the search market do you really own?
Google search expert explains the importance of Share of...
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit...
4 local review trends to watch in 2021
It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around...
Zero-click Google searches rose to nearly 65% in 2020
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches...
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...
New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google, Amazon....
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube....
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure....
Hijacked Google My Business listings appear to be a growing problem
GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant....
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during...
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine....
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong...
Google gives publishers new content ‘Showcase’ on News, Search, Discover
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed....
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing...
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts....
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party...
Google Search adds flight, hotel search features around COVID-19
Hotels should be aware of the new search filters and features from Google...