Search Engines
What two big studies tell us about the state of local marketing
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute....
Yelp offering more paid profile upgrades for business owners
These new subscription products are part of broader push by the company to enable more business profile customization and generate new...
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid...
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to...
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and...
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding...
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be...
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search...
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO...
Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your...
Google bug may select unrelated canonical URLs, could impact indexing
Breadcrumb trails on mobile may reflect unrelated...
Search Google by date with new before: and after: search commands
Users can now skip the Tools tab and narrow down results from the search...
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google
Can it be done? Can a new player compete with Google and Bing after many have tried and...
TravelTime maps API lets users search by time rather than distance
Time and distance aren't always synonymous....
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the...
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards....
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords...
Google buys expert community and ‘answer engine’ Superpod for $60 million
The speculation is that Superpod founders and assets will be used to improve Google Assistant....
Here’s what happened when I followed Googlebot for 3 months
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using...