Search Engines
Here’s what happened when I followed Googlebot for 3 months
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using...
Technical SEO in the wild: Real-world issues and fixes
A website has a lot of moving parts that affect one another and sometimes a tiny little change can cause a huge...
6 ways to boost organic video results
The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your...
Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in...
What should service area businesses be focusing on in search?
Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than...
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries....
Why Google Cache lies to you and what to do about it (if anything)
You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger...
3 reasons why Google My Business search queries don’t match Search Console
If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here's why you should...
Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes...
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas...
Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier
Carrier saw an average ranking position of 1.9 for product queries and 5x better conversions than other channels....
Report shows YouTube and Google video ranking algorithms differ widely
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video...
Google Image search updates referrer URL to help publishers track image search traffic
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are...
Google expands job search to the UK
After launching Google job search features a year ago in the US, Google has expanded it to the UK and several other countries....
Google launches Indexing API for job posting URLs
Check out the new Google Indexing API. Will the uses for this API eventually be expanded or will it always be reserved for job search...
Mobile SERP survival: Technical SEO checklist
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...
Google My Business Q&A: What you may be missing
Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to...
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies...