Search Engines: Shopping Search Engines
Shopping search engines allow you to search specifically for products for sale from online merchants. They typically provide features different from regular search engines such as price sorting, showing product availability and merchant ratings. Unlike regular search engines, most shopping search engines charge merchants to be included in their listings. If merchants don’t pay, they don’t appear — and searchers might miss out on finding the right bargains.
Google runs Google Shopping, which allows for dedicated product search, and it also surfaces some product search results within regular Google searches. Google Shopping shifted to an all-advertising format in 2012, reversing a strong stance Google had previously taken against that practice.
Google’s chief rival Bing killed its own Bing Shopping service in August 2013, but shopping ads and product listings with “rich captions” may appear in regular Bing results.
Other shopping search engines to consider include Become, Nextag, PriceGrabber, Pronto, Shopping.com, Shopzilla and The Find.
You can read more about shopping search engines in our articles below, and also see our Google Shopping page for articles specifically about that service.
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords...
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas...
Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends...
Google Shopping Actions: The new cost-per-sale, unified shopping program on Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain...
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing...
Twiggle offers plug-and-play semantic search to online retailers
Company says its sophisticated search can be implemented without replacement of existing enterprise...
Pinterest’s Lens app turns your phone’s camera into a search bar
Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the...
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what...
Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google....
Etsy Boosts Search For Better Content Discovery, User Engagement
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is...
Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its name in September to Connexity Inc. to reflect a change in focus. The...
Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending...
Target App Now Features In-Store Product Search And Inventory Maps
Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is...
In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from...