Search Engines: Shopping Search Engines
Shopping search engines allow you to search specifically for products for sale from online merchants. They typically provide features different from regular search engines such as price sorting, showing product availability and merchant ratings. Unlike regular search engines, most shopping search engines charge merchants to be included in their listings. If merchants don’t pay, they don’t appear — and searchers might miss out on finding the right bargains.
Google runs Google Shopping, which allows for dedicated product search, and it also surfaces some product search results within regular Google searches. Google Shopping shifted to an all-advertising format in 2012, reversing a strong stance Google had previously taken against that practice.
Google’s chief rival Bing killed its own Bing Shopping service in August 2013, but shopping ads and product listings with “rich captions” may appear in regular Bing results.
Other shopping search engines to consider include Become, Nextag, PriceGrabber, Pronto, Shopping.com, Shopzilla and The Find.
You can read more about shopping search engines in our articles below, and also see our Google Shopping page for articles specifically about that service.
The rise of Google Shopping in search marketing
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How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping...
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping...
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click...
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
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Why you should upload your full product catalog to Google Merchant Center [Video]
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Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant....
FAQ: All about Google Shopping and Surfaces across Google
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Compare ad management tools for Google Shopping, Amazon, and more
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Google’s got a new Shopping ad test — and it’s a weird one
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Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
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The elements are there, now all Google needs is near flawless execution....
FAQ: Google’s Popular Products and how to increase your organic product visibility
How to get your products eligible, make your listings more competitive and measure traffic from Popular...
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year....
Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility
Here’s what you need to know about the factors that affect your product’s organic visibility on...
Filter, sort, bulk manage product groups in Microsoft Shopping soon
Scripts are also coming to Shopping campaigns in Microsoft Advertising....
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...