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Search Features: Direct Answers


  • Latest

The expansion of People Also Ask in the search results

PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...

Jason Barnard | Dec 14, 2020 at 8:00 am ET

‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking

PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their...

George Nguyen | Oct 7, 2020 at 12:49 pm ET

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...

Karen Bone | Apr 13, 2018 at 11:43 am ET

 

AI marketing and the journey through the uncanny valley

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...

Sponsored Content: Amplero | Dec 18, 2017 at 7:30 am ET

Is the featured snippet bubble bursting?

What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a...

Brian Patterson | Nov 20, 2017 at 12:10 pm ET

Featured snippets: How much do you really know about them? [QUIZ]

Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan...

Stephan Spencer | Jul 28, 2017 at 11:39 am ET

Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position...

Brian Ussery | Jun 29, 2017 at 12:25 pm ET

3 tactics we’re using for Answer Boxes

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your...

Brian Patterson | May 8, 2017 at 9:30 am ET

Bing has a chatbot answering local search questions

Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle...

Matt McGee | Apr 5, 2017 at 3:28 am ET

Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare...

Megan Hannay | Mar 27, 2017 at 11:50 am ET

An answer box experiment (my journey into known and unknown factors)

Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that?...

Bill Sebald | Mar 23, 2017 at 9:46 am ET

Google’s “One True Answer” problem — when featured snippets go bad

Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some...

Danny Sullivan | Mar 5, 2017 at 5:04 pm ET

Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state...

Danny Sullivan | Oct 21, 2016 at 2:13 pm ET

SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs

How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX...

Dan Leibson | Jun 30, 2016 at 10:45 am ET

A brief evolution of Search: out of the search box and into our lives

We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...

Sponsored Content: Bing Ads | Jun 27, 2016 at 7:35 am ET

The #1 reason why position #1 doesn’t matter

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not...

Rachel Lindteigen | Apr 29, 2016 at 10:20 am ET

DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report

The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers....

Amy Gesenhues | Apr 5, 2016 at 10:15 am ET

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask....

Danny Sullivan | Jan 11, 2016 at 2:29 pm ET

Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

Google sometimes makes it Super Bowl Saturday rather than Super Bowl...

Danny Sullivan | Dec 15, 2015 at 5:22 pm ET

Google’s Year Of Change Hits Mobile Retail

How have recent changes in Google's mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it...

Jonathan Hunt | Dec 2, 2015 at 11:07 am ET
  • Previous Articles »
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